It's earnings call time, and this week's call with Google shows the Mountain View, California tech giant just keeps getting bigger. \u00a0While futuristic toys like Google Glass tend to get a lot of press, the real story at Google is about more mundane computing, on the Web and using mobile devices. The company missed analysts' earnings expectations by over $1.00 per share, but few seem upset. \u00a0After all, the company announced $14 billion in revenue, up 19% from a year ago. \u00a0Highlights included: The Chrome browser has 750 million users, and growing. More than 900 million Android devices have been activated, and another 1.5 million are activated daily. Over 50 billion apps have been downloaded from the Google Play Store Google chief executive officer Larry Page spoke about the fast adoption of mobile devices. \u00a0He noted in the call that we are now in an environment with multiple operating systems and multiple devices, and that those mean "tremendous opportunity" for Google. \u00a0"With more devices, more information and more activity online than ever, the potential to improve people\u2019s lives is immense: Getting you the right information just when you need it; Creating the tools to make everyone more effective at home and at work; and helping you share and remember the moments that matter in life," he added. \u00a0Page posted his remarks on Google+ -- of course. Not all the news was so positive. \u00a0One negative was the declining cost per click -- a decline of 6%. \u00a0While bad news for Google, it's good news for advertisers. \u00a0Larry Kim, Founder and CFO of Wordstream, notes that one possible reason for the declining cost per click\u00a0is that\u00a0AdWords Enhanced Campaigns \u00a0really work. \u00a0Enhanced Campaigns make it easier for advertisers to advertise on mobile devices. Kim said, "We\u2019re seeing\u00a0ridiculously huge performance improvements\u00a0and\u00a0reductions in CPC\u00a0for our small and medium sized business clients \u2013 these are businesses that didn\u2019t previously have a mobile strategy in place because in the old system, dealing with mobile was such a hassle. It's worth pointing out that all the doomsday scenarios published by Adobe, Marin, Kenshoo, Covario (etc.) all work with large advertisers which is roughly half of Google's ad revenues. I've always been more\u00a0bullish on Enhanced Campaigns\u00a0because I believe that they\u00a0greatly simplfy mobile search\u00a0for the vast majority of smaller, less sophisticated Google Advertisers. Could more SMBs be killing it with ECs resulting in lower CPC?"