Google recently unveiled a new tool that allows you to view a variety of the company’s research, in one place, through a simple to browse dashboard.
It also enables you to easily combine the data of your choice into custom infographics to share with your customers and audience.
Introducing the new Databoard for Research Insights on the official Google Inside Adwords blog, Adam Grunewald, Google’s Mobile Marketing Manager explained:
It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately — with so many new studies and with data being updated so often — it can [be] difficult to keep up. To make life a bit easier, we created the Databoard for Research Insights, which allows people to explore and interact with some of Google’s recent research in a unique and immersive way.
Simply enter Google Databoard and choose the research that most interests you or is most relevant to your business.
What You Can Find in Google Databoard
For example, one collection of studies entitled Mobile Search Moments examines mobile search and how it affects conversions and consumer behavior. Another entitled The New Multi-Screen World looks at how customers engage with smartphones, tablets, laptops and other screen-based communications.
A third section on mobile in-store research looks at specifically how smartphones have transformed retail. A fourth called Our Mobile Planet simply looks at how consumers use the Internet with the arrival of the smartphone.
You can download a study in its entirety in PDF format or select a portion of the study you would like to view. Once within the study you can click on individual “data tiles” containing specific data and graphs providing more detailed information.
Share or Create an Infographic
If you want colleagues, customers or social media followers to have the information too, Google has made the process very simple.
A button at the top of each page lets you “share” the information you are looking at via Google Plus, Facebook, Twitter, or e-mail. You can also copy a URL link and place it in an email or on your website or blog.
Another feature lets you add selected data tiles into a customized infographic which you can then share on social media channels, through email or through a URL link.
The below video gives a simple overview to get you started with using the Databoard for Research Insights for your business, customers, clients and followers.
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