Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of

11 Reactions

  1. Martin Lindeskog

    Anita: I am glad to see that things are moving regarding mobile payments on the North American market. Isn’t it right that it has been pretty conservative and taking some time before the explosion of services, if you compare with other markets, e.g., Asia, Europe and Africa?

    iZettle from Sweden is a great example of a mobile payment provider that has been successful with its service in Scandinavia and the U.K. American Express has invested in this company.

    I will check out the resources of material on Community Merchants USA’s web site.

    • Anita Campbell

      Hi Martin,

      I think the U.S. has always been behind other parts of the world when it comes to the use of mobile devices.

      When I spent time in the U.K. in the 1990s running a company division, everybody was glued to their mobile phones in Europe. But a lot of my colleagues in the United States didn’t even have mobile phones at the time.

      However, I think there’s a lot of innovation now in the United States and things are catching up — fast!

      – Anita

      • Martin Lindeskog

        Anita: Thanks for the report from the United States of America? Is mobile payments popular both in big cities and small towns?

        I am glad to hear that North America is catching up! I look forward to live the mobile lifestyle, “digital nomads,” in the future… 🙂

  2. Anita Campbell

    Martin, “digital nomads” is a great term. And that applies to merchants.

    A family member creates hand-turned wooden items and he doubled his revenue (and profits) by getting a mobile credit-card swipe system. So now when he goes to craft shows, he can easily accept credit cards, without a lot of extra expense. He used to spend many hundreds of dollars for a hard-wired connection from the show promoters, so that he could accept credit cards. Or he would have to limit his sales to cash and checks. Either way, it ate into his profit margins.

    Now he can use his iPhone to accept payments. He is an older “retired” gentleman and was not familiar with mobile payment systems until I told him about them. Now he’s a devoted fan. That’s the power of mobile payments to small business owners who are involved in commerce!!!

    – Anita

    • Martin Lindeskog
      Martin Lindeskog

      Anita: Inspiring story! Thanks for sharing! 🙂

      In Sweden the tax agency has demanded that all small business owners – like people selling handicrafts at flea markets – to have a cash-register system with a black box so the “bumbailiff” could check the cash flow and all the transaction in and out. These cash-register machine could cost $5000 or more.

      With the mobile credit-card swipe system hooked up some kind of virtual black box, the small business owner could get away with a much cheaper alternative.

  3. Very interesting article and very informative with regards to using mobile to make credit card payments via applications on smartphones incorporating the credit card details or prepaid cash balance on mobile.

    Are there mobile banking payment solutions where it does not involve credit cards or prepaid cash to the mobile banking company but rather on basis where the purchases are:

    -added to purchaser monthly mobile bill sent by his mobile carrier….if purchaser has post paid account with his her mobile carrier
    -deducted from purchaser prepaid mobile balance of his her mobile carrier….if they have a prepaid account with his her mobile carrier.

    Then it will be the mobile carrier paying the sellers and merchants for such purchases.

    I think such mobile banking payment solutions would be much better for purchaser and safer as they do not involve credit cards etc.

    Wild be grateful for any information on the above.


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