If you’re thinking about enabling mobile payments for your business, Starbucks is leading the way. The coffee seller and cafe chain says 10 percent of sales at U.S. locations  were made from a mobile device last quarter, TechCrunch reports.
The jump in mobile sales not only shows a changing preference among Starbucks’ customers. It also helped spur one of the coffee giant’s most successful quarters and the best third quarter in Starbucks’ 42 year history , the company said.
Ahead of the Trend
Mobile may not be your customer’s preferred method of payment now, but that’s likely to change in the near future. In a report issued by Forrester early this year, analyst Denée Carrington projected mobile payments will increase dramatically over the next five years.
Carrington predicts mobile payments will balloon to $90 billion by 2017, up from $12.8 billion spent in 2012.
More Mobile Options, More Customers
Meanwhile, Starbucks isn’t stopping with mobile payments in its efforts to connect with a growing customer base of smartphone users.
The cafe chain is partnering with Powermat  in a project that will allow you to recharge your smartphone while sipping that latte or nursing that Marble Mocha Macchiato at your favorite Starbucks location.
Following a test run at 17 Boston locations, Starbucks is now rolling out the new service at select Silicon Valley locations. Customers can simply drop their smartphones onto a wireless charging spot  and power up, Engadget reports.
How can your small business start targeting mobile users more effectively?
Starbucks  Photo via Shutterstock