ATLANTA, July 30, 2013 /PRNewswire/ — The National Association of Small Business Professionals is adding a free marketing tool to its member benefits arsenal to help smaller businesses conquer the start-up failure rate statistics to move on to become thriving businesses that prosper and grow. With its new launch of the Recognized Experts Program, the NASBP aims to help its members to effectively brand their businesses and build the credibility necessary to boost sales conversions.
The NASBP’s Recognized Experts Program is a digital content publishing platform that allows members to submit quality written, value-centric and customer-focused articles, eBooks, info-graphics, slide presentations, whitepapers and videos for exposure on the National Association of Small Business Professional’s website.
“Digital content marketing provides cash-strapped smaller start-ups with a very cost effective solution for connecting with potential customers, building brand awareness and increasing the credibility factor which is so vital to growth,” said NASBP Founder and Spokesperson Kimberly Kelly. “It’s also delivers a win-win marketplace scenario. Buyers are better served when they fully understand the value proposition that a reputable smaller business offers and the smaller business is well served when informed buyers visit their websites. We are pleased that the Recognized Experts Program will serve as a vital facilitator for making these kinds of marketplace connections more accessible and a lot more beneficial to our members.”
About the NASBP Recognized Experts Program
The NASBP Recognized Experts Program (http://www.youtube.com/watch?v=sTBbjQ9JRwo) is a digital publishing platform that offers members the opportunity to build marketplace credibility and gain invaluable online exposure through content marketing. Participation in the program is completely free, but restricted to members with an A+ rating in the NASBP’s Accredited Business Program. Interested members may apply through their online membership account. A free PDF brochure http://www.nasbp-recognized-experts.info with more information is also available for download.
Since 2009, the National Association of Small Business Professionals (http://www.small-business-association.com) has made it its mission to help smaller business start-ups to not only succeed in business, but to SOAR. As the “new kid on the block” in the arena of small business associations, NASBP is proud to offer micro start-ups a value-packed, low priced alternative to more expensive membership association options. To learn more, download a free Member Benefits Guide at www.Join-NASBP.com.
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SOURCE National Association of Small Business Professionals