Twitter found itself in an embarrassing situation this week, for which it has now apologized. \u00a0It posted an image of fake tweets on its blog, to demonstrate a new advertising opportunity. That might not have been such a big deal, except for one thing: \u00a0they used real Twitter user's profiles to create the fake tweets. \u00a0And they didn't have approval from the three Twitter users whose accounts they used. SFGate yesterday reported\u00a0about a post on the official Twitter blog announcing the TV ad targeting program, where marketers can extend the impact of their TV commercials with targeted Twitter ads. \u00a0The post showed a screenshot of the Twitter ads dashboard. It pictured tweets raving about particular products seen on TV commercials. But the Twitter users pictured in the screenshot never made those tweets. They hadn't given their approval, and weren't even aware that Twitter had used their Twitter handles. At least two out of the three were publicly angry. According to the SFGate article: \u201cIt\u2019s disturbing and has no place,\u201d says Neil Gottlieb, who was unaware the Twitter blog post featured a tweet with him saying, \u201cWhat is the song in the new @barristabar commercial? I love it!!\u201d Gottlieb who runs the medical animation company 3FX in Philadelphia said, \u201cTo use my image and fake a tweet is wrong and needs to be addressed.\u201d William Mazeo of Brazil was also unaware his profile pic was placed in the blog post with a phony tweet. The bogus tweet attributed to him read: \u201cI wish I could make fancy lattes like in the @barristabar commercial.\u201d When he saw the blog post for the first time he was surprised and angry. \u201cThe Heck?!? First time I read about \u2018barrista bar\u2019. Not a native english speaker. never even used the word \u2018fancy\u2019,\u201d he said on Twitter in reply to a direct message. He also said he wanted Twitter to dissociate him from the promotion and admit his tweet was faked. \u201cWho knows what else they could promote using my name? That\u2019s not cool,\u201d he said in a direct message on Twitter meant for attribution. Twitter subsequently replaced the image, using tweets profiling Twitter employee accounts. \u00a0It also posted an apology at the top of the blog post. But for the Twitter users involved, that's not good enough. \u00a0As of this writing (late Wednesday, July 24), one of the Twitter users involved is still -- understandably -- hot about it. @mashable @twitter Apology does not address issue and is arrogant and not sincere. Only after attorney was consulted did I hear anything. \u2014 Neil Gottlieb (@Neil_Gottlieb) July 24, 2013 This is not the first social network accused of using their users' likenesses or images for ad products. Facebook was sued for improperly using its users' profiles to endorse products.