If you regularly embed Twitter posts to your blog or website to highlight a customer comment or for any number of reason, now you can do the same with Facebook.
Introducing the continued roll out of Facebook embedded posts on the official Facebook developers blog, Facebook software engineer Dave Capra explained on Wednesday:
We introduced Embedded Posts in July to make it easy for publishers to add any public post from Facebook to their blog or web site. Today, we’re excited to make Embedded Posts available to everyone. We’ve also added several enhancements based on feedback from our launch partners.
Installing Facebook posts is easy. Simply hover your cursor over the arrow in the upper right hand corner of the post you want on Facebook. Then select the embed option.
Basic Features of Facebook Embedded Posts
It’s inevitable that the new feature will be compared to the embed tweet function on Twitter. However, there are some interesting differences.
First, video players in the Facebook posts will play on your site as well, once you’ve embedded the post. It’s a nifty option if you want to add things like customer testimonials shared on Facebook to your main site.
Second, you can access the embed code right from the post on your blog or website. Do this by using the pull down next to the “Like Page” or “Follow” button on the new embedded post. This could be a way of giving your posts more shelf-life, since readers would have another place to find and share them besides your Facebook feed.
Third, there’s a special size to accommodate the smaller screen of a mobile device, very important with increased smartphone and tablet use these days.
There’s even a special plugin to help WordPress publishers use the embed feature more easily.
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