Facebook has been actively courting small businesses for some time now. And three new features in particular should appeal to smaller companies with limited resources.
First, Facebook and Shutterstock have announced a deal that will give advertisers free access to Shutterstock’s huge library of images for use in their Facebook ads. This feature will be introduced over the next few weeks.
On the official Shutterstock Blog, Vice President David Fraga explained how the free images for Facebook ads feature will work:
“Shutterstock will be integrated directly into the Facebook ad creation tool, where advertisers will be able to test multiple images — including their own photos, visuals from their previous ads, and professional stock images from Shutterstock — across Facebook’s mobile and desktop advertising products.”
The screenshot shows how you chose images for ads, right from within Facebook.
How Images for Facebook Ads Helps Small Businesses
The new arrangement will mean the most to smaller companies without the budget to hire big marketing firms.
- You get access to over 25 million professional photos.
- All images are licensed. You don’t have the copyright risk you would have by grabbing images off the Web without permission (something we strongly advise against).
- Creating ads will be faster and easier now that you will have access to images for Facebook ads right within the ad creation tool.
- Small businesses get a better look for their advertising campaigns at no greater cost.
- And though advertisers pay nothing additional for the images, under the arrangement, Shutterstock artists will still get paid. Many of these are freelancers and small business owners themselves. This means that every time you use a Shutterstock image for your Facebook ads, you could be supporting another small business person just like you.
Of course, you can still choose your own images for Facebook ads. It’s just now you will have an additional option built right in.
Two Other Small Business Features on Facebook
In a post on the official Facebook for Business blog, the company introduced two other feature improvements.
- Advertisers will be able to create multiple ads at once. The new feature on the Facebook ad creation tool will allow advertisers to upload multiple images from Shutterstock or previous advertisements for these ads. The feature also makes it easier to tweak ads over time to test their effectiveness, according to the post. For small businesses, it means the ability to easily create and test a more sophisticated advertising campaign without needing to hire an expensive outside agency.
- Updates to the Pages Manager App are available for Android and iOS. They allow you to manage your business pages on Facebook more easily from a mobile device. For example, you can now upload multiple photos for a single post. The new app also lets you edit your administration sections. It even lets you add administrators to any page you manage. For small business owners, who may be managing one or more pages, this can help you stay on top of your Facebook presence while traveling or on your way to a meeting. It means you don’t have to hire someone else to do it in your absence.
Image credits: Shutterstock and Facebook announcements
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