It seems hard to believe, with all the talk these days about Facebook and Twitter analytics, that LinkedIn has taken so long to introduce its own set of tools.
LinkedIn announced the new LinkedIn Analytics suite for its Company Pages on its official blog recently. But they are also designed to work in conjunction with the recently launched Sponsored Updates.
What You’ll Be Able to Track With LinkedIn Analytics
According to LinkedIn, a “company updates” section shows you details of each post you share. This includes information on how much of your audience was reached, and the number of impressions, clicks, interactions and new followers you acquired as a result.
The section also lets you group your Sponsored Updates by individual campaign allowing you to analyze your marketing efforts from another perspective.
A “follower analytics” section gives you a look at your audience. You can learn more about their demographics based on data they have provided LinkedIn in creating their professional profiles.
But what is most intriguing is that the LinkedIn Analytics section also gives you data on how you stack up with competitors in the LinkedIn network, such as how many followers they have by comparison.
Of course, this also means your competitors on LinkedIn can get a sneak peak on how your data stacks up to theirs.
Best of all, LinkedIn Analytics offers what appear to be simple explanations of each metric. Simply hover over the question mark next to each term with your cursor to learn more.
Get an overview of LinkedIn Analytics in the brief demonstration video below.
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I think this will be very beneficial for competition analysis. Not only will you be able to see how you stack up, you’ll also be able to see the network of your competition. But for independent professionals like me, I don’t know if it will do as much.