YouTube Expands Streaming, Drives Traffic for Sales





Businesses are learning the importance of using video for marketing and communications. And the Web’s largest and most popular video site is changing it’s features to make it easier.

YouTube announced numerous updates to its video site recently with a few that will directly benefit small business users.

YouTube Live Video Streaming Expands

The first change is an expansion of the YouTube Live video streaming feature. The site first rolled out the feature in beta in 2011 to a limited group of users.

But the YouTube team announced it will now expand the feature to include all accounts with 100 plus subscribers. Users should check their account features page in the coming weeks for an “Enable” button and push it if interested.

The feature could enable webcast live events, live interviews or live seminars.

Tool Drives Traffic to E-Stores

You may also be using YouTube to create interest for your product or service. A new annotation feature will make this easier.

On YouTube’s official partners and creators blog, members of the YouTube Team explained:

Want viewers to buy that new t-shirt you’re wearing in your video? You can now use annotations to link externally to various online stores and your associated websites.

Finally, YouTube will introduce a custom thumbnail feature allowing you to choose the frame that represents your video. And a video playlist feature will help you group a video series together making it easier to locate.

How will these features change the way you use YouTube for business?

3 Comments ▼

Joshua Sophy


Joshua Sophy Joshua Sophy is the Assistant Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, Joshua got his start in the rough and tumble newspaper business of Pennsylvania's coal region. He is a member of the Society of Professional Journalists and was a beat reporter covering daily news. He eventually founded his own local newspaper, the Pottsville Free Press, covering his hometown. Joshua supervises the day-to-day operations of Small Business Trends' busy editorial department including the editorial calendar and outgoing assignments.

3 Reactions

  1. This is certainly a great scope for the users especially the ability to upload custom thumbnails for your videos rather choosing an image from the video. The annotations feature will also allow users to link up directly to their sales page and stores enhancing more sales of their products. I believe with these features any small business will surely benefit from doing correct video marketing.

  2. Aira Bongco

    I guess they are now expanding the medium so that it can get more money. Although they already have ads, I think this addition will greatly boost their revenue. Time will tell if this will really help Youtube gain significant income.

  3. Joshua Sophy

    I think the annotations feature is a great addition for any ambitious eBayer, etsy artist, or Amazon seller.

    Imagine a portrait or studio artist, potter, or ceramics artist giving you a rare glimpse into their studio as they’re creating the work you can click on to buy finished … I think it gives your products a little more life and makes them easier to buy.

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