Businesses are learning the importance of using video for marketing and communications. And the Web’s largest and most popular video site is changing it’s features to make it easier.
YouTube announced numerous updates to its video site recently with a few that will directly benefit small business users.
YouTube Live Video Streaming Expands
The first change is an expansion of the YouTube Live video streaming feature. The site first rolled out the feature in beta in 2011 to a limited group of users.
But the YouTube team announced it will now expand the feature to include all accounts with 100 plus subscribers. Users should check their account features page in the coming weeks for an “Enable” button and push it if interested.
The feature could enable webcast live events, live interviews or live seminars.
Tool Drives Traffic to E-Stores
You may also be using YouTube to create interest for your product or service. A new annotation feature will make this easier.
On YouTube’s official partners and creators blog, members of the YouTube Team explained:
Want viewers to buy that new t-shirt you’re wearing in your video? You can now use annotations to link externally to various online stores and your associated websites.
Finally, YouTube will introduce a custom thumbnail feature allowing you to choose the frame that represents your video. And a video playlist feature will help you group a video series together making it easier to locate.
How will these features change the way you use YouTube for business?