Investment in your business, particularly in new technology, can be critical for growth. Recent data indicates capital expenditures — buying needed business assets that will see more than a year of use — have dropped 35 percent since 2007.
Fortunately, there are still opportunities to make those investments in new technology that can add to your business’s productivity.
American Express Offers Rewards
One such opportunity is a new offer being promoted by American Express to small business owners who hold its Business Gold Card.
In an email from the company detailing the new program, American Express says it is offering card holders double reward points for purchase of select computer software, hardware and cloud computing services.
The offer is limited to 15 specified merchants including Apple, Dell, HP, Microsoft, Intuit and Salesforce.com.
Survey Shows Demand for Technology Investment
An American Express OPEN Spring 2013 Small Business Monitor survey shows demand for technology investment among many small businesses.
The survey included 933 owners and managers at companies with fewer than 100 employees. Fifty percent of those responding said they planned to increase capital investment over the next six months.
American Express says 28 percent of those specified investment in technology including computers and software licensing.
American Express is a global services company with an estimated 63,500 employees and 102.4 million credit cards currently issued worldwide.
Read more on technology investment for small businesses at Small Business Trends.
Buying Computer Photo via Shutterstock
I think that technology is simply indispensable in small businesses. I think that American Express will make a wise move if they will offer rewards for technology purchases. But this will only be effective if a particular small business does not have initial technology purchases to begin with.
American Express says it is offering Business Gold card holders double reward points for purchase of select computer software, hardware and cloud computing services seems to be the right direction for SME business owners.