Advertisers using the Google AdWords Express platform now have a new community where they can talk with others just like them. Google AdWords Express is a special service allowing local businesses to create simple ads fast and is distinct from Google’s main AdWords program. That program has more controls for the experienced online advertiser.
The AdWords platform lets businesses of any size set up keyworded advertising to be displayed on Google’s search pages or on any other site that uses Google AdSense across the Web.
Google promotes AdWords Express as a simple system that lets anyone set up an ad in minutes.
However, last week the search engine company took the additional step of introducing the AdWords Express section of the AdWords community.
New AdWords Community Opens
In a post on the official Google And Your Business blog, Zuzana Stierankova, AdWords Community Lead, explained the rationale:
Whether you need a how-to guide for changing your ad text, or you want to get into the nitty gritty of online advertising strategy, you can join the discussion in the new community section. In addition to help from other advertisers and Top Contributors, you can also get answers and support from the Google team.
Already posted in the community are threads including an introduction by Stierankova, questions on Google AdWords Express for mobile and many other inquiries.
Other features include Google hangouts on display advertising, video ads and a variety of other topics.
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This is great. While Adwords may be quite old, there is always a steep learning curve especially for those newbie PPC people. A community would be a great way to get questions answered as well as to share some ideas on how one can use the platform in the best way they can.
Thanks for the post. Adwords Express community might reduce the steep learning curve for the PPC newbies. Learning from one another is an effective platform.
It’s about time Google did some updates on Adwords! I like the current format, but form time to time you have to clean it up and make it look nice for all of the newbies.
This is great news. I’ve used adwords off and on over the last several years and have always been pleased with the results.