Google Plus added an embedded post feature this week, following the lead of social media rivals Twitter and, more recently Facebook.
For social media marketers and networkers embedded posts can be a way of extending the shelf-life of the typical social media post.
For bloggers and website publishers, it is a way to share your social media content directly on your site. It also offers a way to curate content from various sources on a single page or in a post.
How to Embed a Google Plus Post
Directions for using the new embed feature can be found on the official Google Developers blog.
To embed a post, find the downward pointing arrow icon in the upper right hand corner of the post you want to share. Select “embed” on the pull down menu and a dialog box should open with the embed code inside.
Copy the code and place it into the HTML of your site where you would like the post or posts to appear.
For the adventurous, the Google Developers blog offers some more advanced approaches for embedding a Google Plus post on a website and gives some examples.
How the Google Plus Embed Posts Feature Compares
Like Twitter, Google seems to have designed its social media embed feature primarily as a way to draw website visitors back to the Google Plus page. By contrast, the Facebook embed feature seems focused on projecting posts beyond Facebook’s main site onto other publishing platforms including blogs.
As with the Facebook feature, Google Plus allows videos to play within the embedded post on a publisher’s website. You can also follow, comment on, and “+1” an embedded post.
But clicking on an image will take the visitor back to Google Plus.
And, most importantly, as with Twitter, there seems to be no way for visitors to share the embedded post on their websites without returning to Google Plus for the embed code.
By contrast, Facebook allows visitors to grab the code directly from the embedded post, something that may ultimately make Facebook’s embedded posts much more shareable. Time will tell.
Do you see value in embedding posts from your or someone else’s Google Plus account on your blog or website?
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