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Government Resources to Help Market Your Business Overseas

market your business overseas

Have you gotten started with growing your business on a global level [1]?

Then you already know about the potential success for your small business, with more than two-thirds of the world’s purchasing power coming from outside the United States.

If you’re looking to market your business overseas, there are a number of great resources available from Export.gov [2], which brings together information and tools from across the federal government to assist businesses in planning international sales strategies.

3 Steps to Market Research

According to Export.gov, when you’re just starting out, it’s best to focus on a maximum of two or three “best-prospect” markets.

Not sure where to start?

Let these research guidelines walk you through how to learn your product’s potential in a given market, the market’s business practices and other tactics to help set you up for success.



Market Research Library

This online catalogue has more than 100,000 industry and country-specific market reports written by Export.gov specialists working overseas. Gain access to country commercial guides, industry overviews, market updates, regional reports and more.

You’ll have to register to take a look at these reports [3], but it’s quick and free.

Trade Events

Attending trade events is a great way to learn about how to take your business to a global level – and market it successfully. These can include online webinars or in-person seminars on exporting fundamentals, information about trade missions and find out about counseling opportunities. Trade fairs and shows allow you to introduce international buyers, distributors or representatives to your products or services.

You’ll also be able to meet other small business owners and gain their insight about what’s worked for them, what hasn’t worked and get an insider perspective about what could be in store for you as well.

There’s a searchable list to find official trade missions and trade events [4] sponsored by the International Trade Administration of the U.S. Department of Commerce.



One-On-One Counseling

The government provides counseling to companies at every step of the exporting process, so you can get personalized advice about your marketing inquiries from a specialist near you. Reach out to your local Export Assistance Center [5] – there are more than 100 across the country – to get linked up with a federal representative today.

There are additional international marketing insights [6] available to find out even more about how their resources and tools can help you succeed in marketing your business globally.

Overseas Business Concept [7] Photo via Shutterstock