According to Lana Khavinson of LinkedIn:
50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn.
That’s powerful, and a great reason to create a LinkedIn Company Page  and promote it. Here are some other benefits of LinkedIn company pages:
- Gives followers a way to keep up on your company news, product updates, etc.
- Provides a single place to learn about all of your company’s products and services.
- Allows recommendations of products and services.
Company Pages offer the ability to post status updates that will be read by your followers. Posting a status update at least a couple of times a week (when most folks are on LinkedIn) is a good strategy.
Your company page status updates can include awards that you’ve won, interviews with employees, new product and service announcements, employment updates, events, tips, company information and more. You can link to your blog posts and videos as well.
If you’re looking for the highest engagement with followers, according to LinkedIn, the company page updates that generate the best response are:
- Company branding – inside looks and interviews.
- Employment branding and career opportunities.
- Tips and best practices.
- Fun facts and quotes.
How to Get More LinkedIn Followers
Just like other social networks, the more people that follow you, the more likely that you will receive sales inquiries and interest.
One way to get more followers is to add a button to your Website, blog and other social media networks. Instructions are below:
Additional ways to get company page followers include:
- Offer an incentive for new company page followers (a free report, ebook, etc.) and send messages to your connections about it.
- Post relevant status updates to groups.
- Include your company page link in your email signature line.
- Suggest to existing employees to follow the page and share status updates.
- Post job openings – a sure way to gain interest in your company.
- Follow other companies on LinkedIn; some will follow you back.
It’s a good idea to track the results of your efforts using LinkedIn company pages. With the July, 2013 addition of LinkedIn company page analytics, you’ll now be able to:
- Identify the updates that prompt the greatest engagement.
- Filter engagement trends (clicks, likes, comments and shares) by type and time period.
- Receive more detailed demographic data about your followers.
- See the growth of your follower base and compare it to similar brands.
Using the analytics available will help you determine which actions offer the best response, as well as understanding more about your follower base.
As stated earlier, “50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn.” By increasing your engagement with LinkedIn company page followers, you’ll increase the likelihood of purchase.
Followers  Photo via Shutterstock