NASE Names Keith Hall New President and CEO

keith hall naseThe organization representing the nation’s smallest businesses has a new president and CEO. The National Association for the Self-Employed (NASE) named Texas CPA and longtime active member Keith Hall to the post earlier this month.

Hall is a 23-year member of the organization who has served as Chief Operating Officer, Chief Financial Officer and National Tax Advisor in the past. He has also spent time on the NASE’s Board of Directors.

In a prepared statement announcing the new appointment, Hall observed:

For over thirty years, the NASE has been the voice for small and micro-business owners and I am honored to be a part of such a special organization. My simple message to America’s 23 million self-employed and micro-business business owners is that you are not alone. NASE’s mission is to promote, educate and advocate for those small businesses and that mission will continue.

Hall replaces Kristie Arslan, who served as President and CEO of NASE and a visible spokesperson for the organization for two years. Arslan, who had also previously served as Executive Director and Director of Government Affairs for the NASE, departed in June.

Healthcare and Tax Reform Top Priorities

In naming Hall to the new position, NASE board of directors chairman John Wright hinted at issues that will continue to be at the top of the organization’s and Hall’s agenda:

The challenges faced by millions of America’s smallest business owners have never been more formidable,” said Wright. “Health care reform, tax reform, and access to capital continue to be top areas of concern for our nation’s self-employed and Keith brings a unique perspective in helping the NASE guide small business owners through these difficult issues.

NASE is a national non-profit organization providing benefits and resources for hundreds of thousands of micro-businesses across the U.S. The organization maintains a NASE Small Business Locator to help identify and connect small businesses based on category.


Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends and a professional journalist with more than 20 years experience in traditional and digital media for trade publications and news sites. He is a member of the Society of Professional Journalists and has served as a beat reporter, columnist, editorial writer, bureau chief and managing editor for the Berks Mont Newspapers.

3 Reactions
  1. Interesting article. Health care reform, tax reform, and access to capital continue to be top areas of concern for the nation’s self-employed.

  2. I am excited to see on what he can come up with. He may be young but young CEOs are great with innovation and implementing ideas. Let’s see how he can take this business into new heights.