Amazon Introduces New, Improved Kindle E-Reader

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new kindle paperwhite

Small business owners and other entrepreneurs on the go will soon have an even better solution for taking important reading material with them. Amazon has introduced another Kindle e-reader, the new Kindle Paperwhite.

In an open letter to visitors of Amazon’s main site last week, CEO and founder Jeff Bezos explained:

The new Paperwhite is our best ever, with a new higher contrast display, the next generation of our built-in light, a powerful new processor, and the latest touchscreen technology.

New Kindle Paperwhite Offers Many Features

There are a few of these features that immediately jump out in hands on reviews like the one below.

First, Amazon has improved the lighting technology on the new Kindle Paperwhite. The new device is said to offer a brighter display for reading, even in sunlight, without being hard on the eyes.

Second, the new Kindle Paperwhite offers 25 percent faster processing speed than its predecessor translating into more rapid page turning more closely simulating the experience of paging through a book or magazine.

Other features include a Smart Lookup function which Amazon says allows you to look up a word, character, setting or other detail in the text via Wikipedia without ever losing your page.

Amazon also touts features like Page Flip, intended to let you, as the name implies, flip through an ebook page by page, chapter by chapter or skip to the end without loosing your spot.

But most important of all may be the device’s ability to retain a charge, translating into the amount of time you can go on reading remotely without needing to plug in.

Amazon claims the new Kindle Paperwhite can go up to eight weeks without recharging. (That’s based, of course, on a half hour reading wireless per day, so the average user may certainly need to charge it more often.)

The new Paperwhite will start at $199 with added features and connectivity available at an additional cost. The device should be available by September 30.

Image: Amazon

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Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, he is a member of the Society of Professional Journalists. He founded his own local newspaper, the Pottsville Free Press, covering his hometown.

8 Reactions
  1. You would think that as “a journalist and editor with 15 years of experience in media,” Mr. Sophy would know the difference between “loosing your page” and losing your page.

    • Thank you for that “kind” comment. That was a copy editing issue, not the reporter’s fault. We’re human like everyone else. It has been fixed.

      – Anita

    • Have I taught you nothing, JRossi? Tut, tut. You’d think that with how many ever years of experience you have of being human, you’d choose to exercise the gentler side of being one. Try it sometime. You might like it. Sending you a big squishy hug. Oooh and a kiss on your judgmental cheek. Mwah!

  2. Thanks for this thorough review of the new Kindle. I wish you would’ve gone into some detail on how new/unique these features actually were. Is something like Page Flip available on other Kindles? Or other e-readers? I’m sure it’s common knowledge but as someone who has made the plunge into e-readers, I personally don’t know.

    • Hi Michael,
      My understanding is that most of the features here are new or enhanced, at least for the Kindle Paperwhite series of devices. As to whether similar features are available on any other e-reader devices out there, in such a saturated market it is frankly hard to say definitively. My guess is, however, that if anyone else did have similar features they would likely be making a bigger noise about it. Hope that helps.

  3. Now, is that a reader only or does it have a full internet browser on it? I have seen and even used many of the readers available on the market, and for my money would still go with a do it all tablet. I ma interested in this new Kindle as a basic reader though.

  4. I love the Kindle because it’s so simple. It mimics the way you read a real book. Simple, no apps and flashy stuff. But then again, I prefer reading and sniffing through the pages of a real book. It’s simpler but it is not so good when it comes to stacking books in a bookshelf.

  5. I have an older generation of the Kindle. Users of the newer models have complained about the advertising splash pages and the lack of opt-out options.

    Any word on whether Paperwhite will be ad-free?

    And, yeah, regarding JRossi above, URGH, these types!