“Quick Start Guide to Affiliate Marketing” Is Realistic, Not Hype

Quick Start Guide to Affiliate MarketingIf you’ve ever thought about earning money from a website by including affiliate offers on it, but have been confused or have had limited results, you will want to read “Quick Start Guide to Affiliate Marketing.”

This compact Kindle electronic book is just 93 pages.  It packs a lot into those pages.

Easy to Scan

The book is organized as a long series of FAQs.  This is a great format because it lets you skip over the questions you already know the answer to, and jump ahead to those you’re just dying to know.

For example, it starts from a basic first question:  “What is affiliate marketing?”  Now, if you’re reading the book, chances are you already have some idea what that phrase means.  I’ll bet you’re going to want to jump ahead a question or two.

If you’re like most of us, you will probably be salivating to read the section “How much do affiliates earn?”   And that section is indeed very interesting.

There’s a comprehensive section listing affiliate networks. These networks are where you can find multiple affiliate programs to apply to be part of.  Once approved, you can pick  and choose from among hundreds of merchants and start placing affiliate offers in your website, to start earning commissions.  The list is not limited to the United States.  Included are many country-specific networks.

And there are a lot of other excellent questions answered in very helpful ways:

  • You will find a section on “What are the most profitable niches?”  What you’ll learn is that common wisdom on this question may overlook one important fact: reversal rates on affiliate commissions.  What looks like a profitable niche, with high payouts, may not be once you factor in high rates of reversals (i.e., backing out of commissions for various reasons).
  • There’s a section, “Can I forecast my future affiliate earnings?”  The author gives a formula for calculating what you “could” earn on your website.  Your mileage may vary, of course.  Nonetheless, the calculation gets you thinking about the potential of your website, and the elements that could make the biggest difference if you improved them.
  • Included are several questions that help you evaluate whether a merchant’s affiliate program is worth applying to in the first place.  The author gives very good insights into what you should look for — and what you should avoid.
  • You will learn about such things as recommended affiliate marketing plugins for WordPress.
  • There’s an interesting section on the 10 types of affiliate sites (coupon, data feed, display ad-based, and more).
  • You will discover what “link cloaking” for affiliate links is.
  • The author advises against paying a fee to enter an affiliate program. If you’re approached to pay merely to join, you’ve just met a con artist, he says.
  • And — this was illuminating to me — some affiliates actually ask for and get an upfront payment from merchants to place their links.  Of course, you have to be an experienced affiliate marketer with a track record to get these types of payments.

These are just some of the things covered in this book.

About the Author

The book is written by Geno Prussakov (@ePrussakov on Twitter).  He is the founder of the Affiliate Marketing Days conference.

Prussakov is an expert in affiliate management.  What that means is, he usually works for the merchants that set up affiliate programs, not the Web publishers who run affiliate offers on their websites.

And that’s actually a good thing.

His background and experience both give him a bird’s eye view into thousands upon thousands of affiliates and their websites.  He knows, also, what makes a great merchant and how to choose one if you are an affiliate.

Realistic Expectations, No Hype

There’s a lot of sales hype out on the Web — the get-rich-quick type of hype.  You see it quite a bit around affiliate marketing.

You won’t find any of that in Quick Start Guide to Affiliate Marketing.  Prussakov goes to great lengths to point out that education and effort are critical to affiliate success.  Every so-called “super affiliate” gets to that exalted state only after a lot of hard work.  They try, they fail, they learn, they improve.

You get solid, informed advice.

This book doesn’t give you a step 1, step 2, etc. approach to getting started in affiliate marketing.  Rather, it gives you “insider” tips and resources that will be crucial to your monetization strategies and success.

The book is ideal for Web publishers who already know a bit about affiliate marketing, but are determined to do better at it.  I strongly recommend it if affiliate marketing is in your plans.