Your business may already use Twitter for marketing and paid advertising. If so, the recent announcement that Twitter is planning an IPO reinforces how valuable that marketing has become.
Twitter announced the filing in a brief tweet last week:
We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.
— Twitter (@twitter) September 12, 2013
Multiple media sources project Twitter revenue from advertising to hit $1 billion next year.
The company filed plans for a Twitter IPO with the Security Exchange Commission under a new law that allows some details of a business to remain private. But it’s clear expectations are high for the company’s earning potential.
Twitter already has an estimated valuation of $9 billion based on sales of employee stock earlier this year to investment firm Black Rock Inc., The Wall Street Journal reported.
Twitter Remains Huge for Small Business Marketing
The company also clearly stays focused on its importance as a marketing tool for small businesses. Just a day after tweeting about the Twitter IPO, the company was dispensing marketing tips over its Twitter small business channel.
How low can you go? Tweets with < 100 characters get a 17% higher engagement rate. (Buddy Media 2012)
— Twitter Small Biz (@TwitterSmallBiz) September 13, 2013
Twitter’s announcement earlier in the week that it plans to acquire mobile ad exchange service MoPub for $350 million further seems to demonstrate this commitment.
MoPub’s clients include some larger companies too. But Twitter’s plan to integrate the startup’s real-time bidding technology into its ad platform will certainly appeal to small businesses too.
Launched in 2006, Twitter boasts 400 million visitors and 200 million active users per month.
Twitter Photo via Shutterstock
More in: Twitter
Twitter is doing a great job monetizing their platform, so I see this as a very positive step.
Twitter is an effective marketing tool because it reaches out to people in a personal manner. Although most of that has been lost now due to over-marketing in the social platform, it still inevitable. The key is to mix content marketing with product or service marketing.
$1 billion ad revenue is no joke. I agree with Robert – Twitter does a good job monetizing its assets.
Twitter is a social media platform to be reckon with considering there are 400 million visitors and 200 million active users per month.
Funny how when it first started getting popular, some thought (including I) that it was just a limited, lame version of Facebook.