Building a website is one thing, but getting website traffic and converting it into money is another. Steady growth should be your constant business objective. Have you planned a strategy to boost Web traffic without the use of marketing?
If you focus on conventional link building process for traffic generation, then tell me inform that you are missing out on lots of potential customers.
Although marketing is important for business success, there are a few secrets that help you double your website traffic without having to do any marketing. Without wasting too much of your time, below are a few tricks to implement to boost Web traffic to your site without marketing.
Boost Web Traffic With These Tips
Work on Rich Snippets
Snippets add significant value to an organic listing in search engine results and can dramatically enhance website traffic. A rich snippet is a summary of the data that a user sees on a Web page. The data includes information regarding your product’s price, review count and product availability. They are useful for gaining an insight about a particular product or site at a glance without having to visit the site.
It is a painless task that can boost Web traffic and the number of clicks to your page by 33%. It improves the appearance of listings, increases real estate on the page for better visibility and provides more information to readers. Snippets help to verify what exactly the user is looking for, so when they click through your pages, they stick around.
The entire process minimizes bounce rate and maximizes time spent on the site.
Start Influencing Internal Links
Getting links from other Web pages is crucial. Optimizing internal links helps search engines recognize which pages on your website are the most important and the most valuable. Internal links help your visitors flow through your website. Through internal links, you get website visitors from point A to point Z in an efficient way without losing them midway through navigation.
Here are a few tips:
- Prepare a list of high-value pages you want to rank better for.
- Identify those pages on your website that have the maximum authority.
- Add a link from the authority page to the target page.
- Incorporate links to the authority page by using anchor text related to the keyword you want the target page to rank for.
Once you implement the above steps, search engines begin to associate the critical pages with your keywords and list those pages higher in search rankings.
Explore the Long-Tail Variation
Stop focusing on generic keywords and emphasize long-tail keywords which are easier to rank for and convert at a much higher rate than short generic terms. So how do you enhance the exposure to long-tail variations to boost Web traffic?
Identify the long-tail modifier and make use of the Google Keyword Planner to make a note of all long-tail variation. Then work these modifiers into your page copy.
Once a particular page is optimized, you no longer need to insert each long-tail search phrase verbatim into the page. Instead work on the unique variation.
Write Compelling Meta Titles and Descriptions that People Cannot Ignore
Meta title and Meta descriptions are attributes that determine how your Web page appears in search results. Unique titles and a short, crisp product descriptions can drastically boost Web traffic. The description, which is the short bit of text that shows underneath the title in search results, should be informative, clear and straightforward. If they are boring, they will never offer any compelling reason to click through to your page.
Highlight the primary keywords at least once in the title and description and ensure they flow naturally with the rest of the content.
The best thing to keep in mind while writing the title and description is the way an advertisement is written. This is because through your title and Meta description, you are highlighting your unique selling proposition, your expertise and the reason why customers should shop with you.
Apply Authorship Markup and Video Thumbnail
Having Google authorship benefits makes your search engine listing more inviting. The authorship allows you to associate your content with your Google+ profile. It then takes your Google+ profile image together with other profile information into search engine results for the content you author. Listings with author images and profile information attached will benefit from the perception of credibility and prevent fear of spammy content.
Similarly, video thumbnails are a page’s embedded videos that appear along a page listing. To get a video thumbnail, you need to create a video sitemap for Google. Just like product-based snippet, video thumbnail vividly upsurges the click through rate of the associated pages.
The Power of Search Engine Optimization
The most effective way to boost Web traffic to your site is through optimizing your website for search engines because it does not cost a thing. If your website holds a top ranking for even a mildly popular search term, it can obtain many visitors per month.
Are you surprised to see how traffic can be generated without marketing?
Implementing these six ways to boost Web traffic can deliver the maximum traffic required to accomplish your business goals.
Surprised Photo via Shutterstock
I’m not familiar with rich snippets, so thanks for explaining it. And there’s that word again: SEO. I know it’s useful to implement into one’s site/blog, I really do. But the thought of doing it, well let’s say I’d rather not.
Thanks for your comment. As of SEO is concerned you can give it a shot if you have a website/blog of your own
Thanks William. I think these are great tips for an existing website that already has some authority and inbound links. For those out there who are starting new I think these are a good list of best practices but without doing some marketing to get your site some authority first you aren’t going to see much results from the search engines if you are in even a semi competitive niche. For those out there that are using wordpress one thing that can help with a lot of these things is YOAST’s Free WordPress SEO plugin which gives you a checklist of the things that you need to do on the page and lights up green when you have done it. That’s my two cents.
Thanks David for your comment. Indeed what you have suggested is true. The free wordpress plug in is essential and very helpful.
Thanks for the great tips William. At my company we are always looking new ways to boost our web traffic by using the most cost effective strategy. We work with business listings management to help gain local visibility. Compiled with these cost free web traffic marketing tools, your small business can gain a strong local presence on the internet.
Yes Shane, i will come up with such ideas in future also, which will help boost traffic with less investment
Trust me. Long tails work. I know some websites that make some money purely from longtail traffic. In fact, a website can survive with revenue as long as it is getting some longtail traffic from Google. The numbers add up you know.
Long Tail keywords are really important according to the recent trends.Well Spotted Aira
Meta Titles and Descriptions are quite useful in bringing your website to number 1 on search engines through appropriate usage. I have had some key words ranked no. 1 with these.
Good implementation of the tactics..Well Done
I’d like to add one more thing, if I may: Publish controversial content.
I published this on one of my blogs: http://www.previsomedia.com/blog/content-king-really-401/
And I get some pretty good reaction (35 or so comments and counting) on LinkedIn – mostly don’t agree with me, but hey – mission accomplished 🙂
Ivan: I do that all the time, as it comes natural for me due to the fact that my views are often controversial! 😉
Being controversial is good, to a certain point 🙂 And yes, it drives traffic, conversation and interest 🙂
Another way to boost Web traffic without marketing (at least not direct marketing) is to be heavily involved in social media as most social media platforms will allow you to put a link to your website on your profile page.
Good implementation of the tactics..Well Done
The importance of Social media is on a high. The presence in Social media is a huge boost for the business
Hi William. I love the quick, simple tips! One I would add it the ability to simplify the URLs of your webpages. A good URL is one that features targeted keywords as opposed to a bunch of random letters and numbers. Make sure that your URLs represent the content on the page in a clear and concise way.
Hi Adella. I was just wondering: do you mean the URL of an actual web page, or do you mean the URL/s you share within the page itself?
I think she’s referring to the website domain.
Thanks for replies, ebele and Belinda! I meant URLs for every single web page 🙂 For example, Small Business Trends promoted this article with the following URL including the title and the month/year of publication like this: https://smallbiztrends.com/2013/10/boost-web-traffic-without-marketing.html
Thanks Adella for righly pointing out the importance of Keyword mapping. Proper keyword mapping is indeed vital for search engine visibility
A perfect SEO guide for everyone. Thanks for sharing William. All the tips above seemed to work. I’ve been using the same strategy. It only implies that clicks are gain through attractive snippets, images or thumbnails, everything that could catch an eye attention. 🙂
Thanks Belinda. Will try to provide some more guides in my next publications
Great Tips. This same info has already given by lot of others too but this time you have provided in a better way. SEO is always good and far better than ppc. Focusing on it and learning some basic seo is always handy.
Thanks Sumit for the appreciation. It really matters a lot…
Great tips! I would also add, do not try to rank for one keyword at a time, instead target a theme of keywords, it is more efficient, especially when you are just getting started. You can’t control Google and you can’t control people. Be relevant and you’ll be found.
I definitely think meta tags are a type of marketing– SEO.
Hello. I love long tailed keywords. Using long tailed keywords always generates great traffic. Well worth its weight in gold.
Apart from these techniques,one can always go for Email marketing.There’s nothing wrong in opting a marketing technique which is quite easy and capable of boosting traffic.There is a technique called hybrid email marketing in which it offers multiple SMTP’s to send bulk email to your audience in less time which gives you genuine traffic and good business leads.For this, i have used a tool named Easysendy Pro which proved quite useful to me.