The Grim Reaper Will Seek Your Opinion

survey cartoon

The idea for this cartoon came from a visit to my bank. For some reason, they’re really, really pushy about these customer service surveys.

If you were to get a call from someone, how would you rate our service today? 10? Would it be a 10? Because if you rated us something other than a 10 it’s like giving us a 0. So it’s a 10, right? Right? RIGHT!

I’m not kidding.

It was one of those things that, once you notice it, you can’t help but notice these custom survey attacks everywhere you shop.

Hence, this cartoon.


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

6 Reactions
  1. Lol at the grim reaper saying that!!!

    I think your bank needs to take a chill pill. The pushiness might end up having the opposite effect of what they’re seeking if they keep it up. Ask a customer once, then let it go. Jeez.

    • Couldn’t agree more! Over the line.

      • It’s NOT a good look either. As a customer, I’d find it off-putting and would be suspicious of why a bank was being that pushy; what’s in it for them? what’s REALLY in it for them?

        Over here (London), what I tend to notice more of are several charity fundraisers as well as people from some religious faiths offering flyers or booklets. They’re not that pushy though.

  2. I am amused! It is literally sucking the soul out of a customer.

  3. It is not good for soliciting real reviews. While I agree that customers need that extra push to start commenting on a service, you need not push them to give you a positive review. It should be a slight push without annoying the customer.

    • I think it might help if some of these companies give their customers some sort of incentive for completing a survey – for example, being entered into a competition or something. And also, perhaps let the customers take the survey away with them and bring back later. Or maybe have an online version of the survey available.

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