“Do It! Marketing” Will Give You 77 Reasons to Make Your Marketing Work

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make marketing workIt all started on Twitter.  It was crazy early in the morning and I was perusing my Twitter stream over that first cup of coffee.  I saw this Tweet by David Newman (@DNewman).  I can’t remember the details, but I think he said something about a book or marketing or a marketing book.

I don’t know – but whatever it was, I deemed it click-worthy and that’s when I saw “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.

When I see a book title with the words “do” and “marketing” in the same phrase – what do you think I have to do?  Get a copy!

So I tweet Mr. Newman and within a few minutes – bam! We are in email contact and on the phone. I’m so sorry that you can’t hear this guy – because he is an absolute hoot.

The good news is that his robust sense of humor and marketing genius come through in the book. So you’ll not only be laughing, but you’ll be learning and most importantly of all – doing the effective marketing that’s been eluding you.

You Don’t Have to Read the Book to Get Results

This is one of my most favorite kind of books (hence the gushing review). Because you don’t really have to read the entire book from start to finish.  Just start with the table of contents, pick a marketing area you want to work on, turn to that chapter and page and then just do what it says.

There really isn’t much more I can tell you.  So I guess I should just show you.

Pick a marketing challenge you’re having right now.  I’ll wait a minute for you to do that. . . ahh – good one – getting better prospects.  That is an awesome challenge.  When you attract the right prospects, you get better and more profitable customers.  Let’s work on that.

Part Eight: Get Better Prospects

That is page 132 and by the time the chapter ends on page 155 (just over 20 pages) you will:

  • Figure out a way to stop getting referred to losers and tire kickers.
  • Build a great referral blurb.
  • Stop being a referral jackass.
  • Get a 9-point client GPS that will have you kicking your pain in the neck clients out and helping you identify those vampire clients that are sucking your energy and profits.

This is just one small section. But there are so many wonderful and practical ideas in this book.  My favorite is the very end, where he actually has a 21-Day Launch Plan that you can dig into and follow day-to-day assignments that will guide you through the strategic market planning of your business.

Newman Makes Traditional Strategies Accessible and Fun

Newman is a funny guy – but don’t let his humble and humorous demeanor fool you.  There is real substance and some crazy-good guidance in this book.

David Newman is a nationally acclaimed marketing speaker who presents to groups of entrepreneurs and executives who want to generate more leads, better prospects and bigger sales.

David has been working at the intersection of marketing, technology and professional services since 1992. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, PriceWaterhouseCoopers and 44 of the Fortune 500. He is an experienced professional services marketer, professional speaker and strategic business coach. David has presented marketing keynotes, seminars and strategic work sessions for over 600 groups, including state and national associations, nonprofit organizations and companies of every size.

The Practical Marketing Smack-Around That’s Been Missing in Your Business

In a lot of ways reading Do It! Marketing is like working with a personal trainer – it hurts so good.  You may not be happy with what you read.  But the way Newman writes, you won’t care about any of those things.

This is an ideal book for anyone remotely responsible for sales and marketing.  Do It! Marketing will give your marketing plan a real workout – but the only thing you’ll be moaning about is what to do with all the new customers you have.

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Ivana Taylor Ivana Taylor is the Book Editor for Small Business Trends. She is responsible for directing the site’s book review program and manages the team of professional book reviewers. She also spearheads the annual Small Business Book Awards. Ivana publishes DIYMarketers, where she shares daily do-it-yourself marketing tips, and is co-author of "Excel for Marketing Managers."

17 Reactions
  1. Hi Ivana, thanks for another helpful review. I enjoyed meeting David the other night in New York – so glad we could get to know him better. Now I can’t wait to read the book.

    – Anita

    • Hi Anita – I’m so glad you liked the book. It just goes to show you how powerful twitter and social media are in building great relationships. David’s book has lots of great strategies for choosing and leveraging whatever marketing strategy is right for you. I hope you like the book.

      It was fun connecting with and seeing everyone at the Inlfuencer event.

    • Anita – So great to meet you as well. Appreciate the kind words. YOU rock!!

  2. Thanks for sharing this Ivana, it sounds like a very helpful book. I’m going to see if I can’t find a copy and give it a read.

    • Hi Ed – I hope you do! Even as a professional marketer (who does this stuff ALL DAY LONG) I found a lot of great tips in there for myself as well as for some of my clients. I’ve been referring this book since I found it.

  3. Ivana,

    This book is on my nightstand. I review it often.

    Your take on it is right on; “You don’t really have to read the entire book from start to finish. Just start with the table of contents, pick a marketing area you want to work on, turn to that chapter and page and then just do what it says.”

    That’s exactly what I did. I chosee some of the chapters in the middle and then bounced around-and I still do.

    Love the book!

    The Franchise King®

    • Hi Joel – That’s awesome! I really like it too. (Of course you could tell that right away). David is doing a webinar with me that will air on Oct 30 – where he digs deeper into some of the strategies – he has this cold call script that will actually make you want to pick up the phone. Seriously. And I don’t event like cold calling.

    • I agree. This is exactly what I need. In fact, it is exactly what every marketer needs. Let’s admit it. Most of us plan ahead but are mostly stuck in plan implementation. This is a great guide that can pick you up on those down times.

    • Joel – Thank you! Wow – nightstand placement is the highest honor an author can get. It’s good to be the King =)

      I appreciate you.

      — David

  4. Thanks for recommending the book, Ivana. The book sounds exciting, that’s what I’m sure about. It has that stimulating vibe that one couldn’t resist. I’ll give this a try some time.

    • Hi Belinda – You are right about the vibe. You know — great marketing doesn’t come from doing everything well – it comes from doing just a few things well. And Do It Marketing will help you choose your strategies and then gives you the step-by-step instructions to do them well.

  5. I’d be happy with 7 reasons to make my marketing work, let alone 77! As an artist, I’m slowly realising that I’m going to have to learn how to market my work.

    Would you recommend the book for someone like me?

    • Hi Ebele — I woul absolutely recommend this book — especially to folks who are not trained marketers. You will love it’s simple style and straight-forward advice

      • Hi Ivana,

        OK, thanks. Will make a note of it. I see it’s also available on Amazon UK which is good. Will bookmark the page.

        Thanks again.

        Take care…