It’s thinner, lighter but still starts at $499. The new Apple iPad Air, the fifth generation of the iPad, isn’t noticeably different in specs, one reviewer says. Though Apple says a new company designed A7 processing chip makes this a more powerful device than its predecessor, the iPad 4.
Instead, its the compact design — just 7.5 millimeters thick and weighing only a pound — that gets much of the notice.
Apple is focusing on this customer experience idea too. In a statement from an official release announcing the new tablet, senior vice president of worldwide marketing Peter Schiller said:
iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is.
The iPad Air features a 9.7-inch retina display, will come in silver or “space gray” and will be available starting November 1.
Here’s a quick hands on review of the device from Engadget:
Does Your Business Need an iPad?
Though die hard Apple fans will likely love the new device, businesses may not take to it so quickly.
After all, Apple has kept its price on the new iPad about the same as on previous models. Meanwhile, other tablet makers are offering a Windows operating system likely to be more popular with some small businesses — and at the same price or lower.