Facebook Revamps Facebook Page Insights

facebook page insights2

Have you checked your Facebook Page analytics recently? If not, you might notice something different.

Facebook has rolled out its revamped Facebook Page Insights (the name Facebook gives to its analytics tool.)  The new enhanced analytics should provide more detailed information on the posts you publish to your business page on the social media site.  The company says the metrics are simpler.

The new Facebook Page Insights was first introduced in beta version over the summer.  Facebook announced it has taken the feedback received the last few months into account and has made some changes prior to the worldwide roll out.

Basic Features of New Facebook Page Insights

Here are some of the changes you’ll notice  from the new Facebook Page Insights on your Facebook Page:

Tabbed Interface

Your Facebook Page Insights page will now have six tabs (as pictured above) to help you navigate through all the data Facebook is collecting on your behalf about your Page visitors. The tabs are:

  • Overview
  • Likes
  • Reach
  • Visits
  • Posts
  • People

“People Talking About This” (PTAT) Metrics are broken down

The improved metrics break down the stats into:

  • Page Likes
  • People Engaged
  • Page Tags
  • Page Mentions

These stats combine to give you a Virality metric, which Facebook now calls the Engagement Rate. This will tell you how much interaction each post on your Page receives from those who Like your Page.


Each post on your Facebook Page will now be broken down into both positive and negative interactions. This will let you know what post prompted people to Like your Page or share your post or, conversely, block your Page posts from appearing on their News feeds.

The new Facebook Insights are designed to also tell you the activity you’re generating from organic interest, and what Likes and interactions are coming from any marketing/advertising you perform on Facebook.

If you don’t like the new analytics, or have a suggestion, Facebook says it is still accepting feedback.

Image: Facebook

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Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, he is a member of the Society of Professional Journalists. He founded his own local newspaper, the Pottsville Free Press, covering his hometown.

6 Reactions
  1. I haven’t looked at my FB analytics in a while but now I am going to have to as it looks more helpful than ever!

  2. Joshua,

    I haven’t done for some time. I’m a stat junkie, so that’s a surprise:)

    IMO, the new FB analytics is far much better than the previous one. Engagement Rate is quite useful, too.

  3. It’s about time. I have been using Facebook Insights for quite a while now and I don’t really like it’s reporting back then. I like that it has improved now. I’m loving this one especially the people metrics.

  4. Why must they keep changing the insights? It has improved but they need to stop doing these minor changes and just do it all at once so I’m not confused by something different every time.

  5. I noticed a few weeks back that FB page insights looked different, but I haven’t really explored it yet. I might do that tonight.

    In terms of negative reactions, I’m not sure how useful that would be for me as I don’t think I’d stop expressing myself the way I do because someone doesn’t like it. It’s my page after all.

No, Thank You