Twenty Jeans Uses Customer Feedback, Outsourcing for Success

outsourcing for success

There will come a time when men will stop wearing skinny jeans and when that time comes, Twenty Jeans will likely be the first to stop producing them.

Twenty Jeans is aiming to alter the denim marketplace. The Web based denim retailer uses real time data, including sales and customer feedback, on its website to make alterations on its products constantly.

Co-founders Mark Lynn and Corey Epstein claim the secret to their success is low overhead and no middle man. The company sells only from its website and outsources production.

Twenty Jeans offers its denim jeans starting at just $25 a pair. The lowest price tag on a pair of Levis, by comparison, is about $48.

On the company’s website, they explain:

The way we see it, there’s no need to blow their price point out of proportion. With this in mind we design and produce our inventory, then connect it directly to you, the customer – thusly making dual “nice saves.” One, our precious commodities from retail Purgatory. The other, money – both on our side and yours.

Quick Response to Customer Feedback

The quick response to customer feedback is the key to Twenty Jeans success, Lynn and Epstein told Bloomberg News recently.

So if 5 customers in a row complain about a certain aspect of a fit on a pair of their jeans, Twenty Jeans can take that information and have alterations ready for future sales. To do this, the company uses an in-house team of designers to make quick changes and a group of outsourced suppliers and manufacturers to fill orders.

Epstein says he drew heavily on connections in China’s Shanghai garment industry to help the company sell their jeans at affordable prices. The company claims to have sold 50,000 pairs of jeans so far.

How can your small business use customer feedback  and outsourcing to improve performance in a competitive market?

Image: 20Jeans


Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, he is a member of the Society of Professional Journalists. He founded his own local newspaper, the Pottsville Free Press, covering his hometown.

5 Reactions
  1. That’s really wise. There is no information that is more reliable than customer feedback. It is based on real experience and it always gives you an idea on how you can improve the operations of your business. The only problem is that most businesses don’t use this to their benefit. It is about time that they do.

  2. The company outsources it production to China garment industry and this is a smart move with high profit margin considering the favorable exchange rate.

  3. Good article Joshua thank you. I think this is a great example of how companies can leverage the internet to not only lower costs for their businesses and for themselves. Before the internet it would have been much harder to cut out the middle man but now that client’s have the ability to discover products and services through social and other channels its much easier.

    We are in the content business but we have also used outsourcing very effectively. Currently we use freelancers for everything from web development to accounting. This basically allows us to focus on our core competencies and offload the work that is not core to our businesses like content production and promotion.

    Best Regards,

  4. Customer service is everything and right now your company is not putting it best food forward. I have for the first time in my life a lot of disposable income and for the companies that I like and show me ideal customer service I like to give a lot of that disposable income in exchange for a product and service I like. Here are my problems with 20 jeans and why I will suggest to anyone not to purchase your product: For starters, the sizing of your clothing makes it so the only way to protect the size of the product is to wash and hang dry everything; I live in Colorado where it’s cold therefore cannot hang dry any clothing items in winter. I am glad I took off the tags and washed the items because it showed me that eventually after hang drying your 20 jeans and dryer drying the rest of my jeans I would eventually get frustrated and dry your jeans by machine aid and making it so they do not fit–do you know why 20 jeans don’t fit–because jeans that cannot be dryer dried are too small and out of size. You market the jeans as true to size as compared to Levis–this comparison caused me to in-turn order the same size as I would Levis 511 skinny jeans and now having placed the jeans on top of a comparable pair of Levis, once again your jeans are not true to size. This would be exactly what would be considered miss representation of your product to the consumer as defined by the Better Business Bearau whom I will be contacting as soon as I am done with this email. Secondly, your comment about keeping my jeans unless I pay for shipping will give me the greatest joy to relay to my friends and co-workers so they know why to avoid 20 jeans. I paid for jeans in my size that do not fit and unknowingly cannot be dryer dried with the rest of my clothing, I paid $12 to ship them back to your companies “customer service” department, where you are holding my jeans that do not fit until I once again pay for shipping to get them back. That sentiment alone is my experience as a customer with your company; good luck with that as it surely doesn’t bode well for your companies future in a customer driven marketplace.