If your business is planning a big event or promotion but maybe not for a few months yet, Twitter is giving you the ability to schedule Tweets – Tweet about it now and then send it later.
The microblogging platform announced the new feature recently for users of its Twitter Ads tools. But those users have the option to schedule both organic and Promoted Tweets.
In a post on the official Twitter blog, Christine Lee, product manager for the Twitter Ads team explained:
With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.
Lee says tweets can be scheduled up to a year in advance for businesses using Ad Products on the social media network.
Schedule Tweets: How It Works
Lee says Tweets can be scheduled in two ways:
- Users can hit the blue “Tweet” button in the top right hand corner of the navigation bar at ads.twitter.com, the special signin section for Twitter Ads Users.
- Twitter is setting up a new Creatives tab that will give you a place to create and schedule new Tweets.
Once you’ve created your Tweets you can either deliver them “organically,” meaning they will only be displayed to your Twitter followers like ordinary tweets. Or you can also schedule them as part of a Promoted Tweets campaign, a paid sponsored tweet option which allows you to target Twitter users. This means selecting a specific criteria of users who will see the Tweet even if they do not happen to be your followers.
Promoted Tweets may be most often used to target specific users in an effort to promote your business or brand. However, more determined customers have also used the Tweets to register indignation, as in the case of a Chicago businessman angry over an airline’s loss of his father’s luggage.
Scheduled Tweets are already something Twitter users using TweetDeck or some other third-party platform are familiar with and the ability to get messages out ahead of time. Unlike those third-party apps, however, Twitter’s Scheduled Tweets will allow you to incorporate those messages into a Sponsored Tweet campaign.
How might you use the new Scheduled Tweets feature on Twitter?