October 21, 2016

You Can Now Schedule Tweets for Twitter Ads

schedule tweets

If your business is planning a big event or promotion but maybe not for a few months yet, Twitter is giving you the ability to schedule Tweets – Tweet about it now and then send it later.

The microblogging platform announced the new feature recently for users of its Twitter Ads tools. But those users have the option to schedule both organic and Promoted Tweets.

In a post on the official Twitter blog, Christine Lee, product manager for the Twitter Ads team explained:

With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.

Lee says tweets can be scheduled up to a year in advance for businesses using Ad Products on the social media network.

Schedule Tweets: How It Works

Lee says Tweets can be scheduled in two ways:

  • Users can hit the blue “Tweet” button in the top right hand corner of the navigation bar at ads.twitter.com, the special signin section for Twitter Ads Users.
  • Twitter is setting up a new Creatives tab that will give you a place to create and schedule new Tweets.

Once you’ve created your Tweets you can either deliver them “organically,” meaning they will only be displayed to your Twitter followers like ordinary tweets. Or you can also schedule them as part of a Promoted Tweets campaign, a paid sponsored tweet option which allows you to target Twitter users. This means selecting a specific criteria of users who will see the Tweet even if they do not happen to be your followers.

Promoted Tweets may be most often used to target specific users in an effort to promote your business or brand. However, more determined customers have also used the Tweets to register indignation, as in the case of a Chicago businessman angry over an airline’s loss of his father’s luggage.

Scheduled Tweets are already something Twitter users using TweetDeck or some other third-party platform are familiar with and the ability to get messages out ahead of time. Unlike those third-party apps, however, Twitter’s Scheduled Tweets will allow you to incorporate those messages into a Sponsored Tweet campaign.

How might you use the new Scheduled Tweets feature on Twitter?

Image: Twitter

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Joshua Sophy - Assistant Editor

Joshua Sophy Joshua Sophy is the Assistant Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 17 years of experience in traditional and online media, Joshua got his start in the newspaper business in Pennsylvania. His experience includes being a beat reporter covering daily news. He eventually founded his own local newspaper, the Pottsville Free Press, covering his hometown. Joshua supervises the day-to-day operations of Small Business Trends' busy editorial department including the editorial calendar and outgoing assignments.

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5 Reactions

  1. Martin Lindeskog

    Is it only sponsored tweets and ads you could schedule, or you own tweets too? This is in direct competition with Hootsuite’s feature, right?

  2. I saw this last week while digging through Twitter’s advanced features. I think it’s a very good idea in that you can use your time more wisely and not have to worry about whether or not you tweeted the latest news about your business.

  3. Aira Bongco

    Scheduled tweets is really not new. The problem is with the responsiveness of these tweets. Will it really get people to engage with your brand? But if you have a pretty solid business, this is nothing to worry about.

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