Cause Marketing Forum to Provide Free Introductory Webinars on November 21

RYE, N.Y., Nov. 14, 2013 /PRNewswire/ — Cause marketing is hot. eBay embeds it into millions of transactions. Walgreens blends it into customer loyalty. Samuel Adams Brews the American Dream with it.

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On Thursday, November 21, a pair of free webinars hosted by the Cause Marketing Forum will provide businesses and nonprofits with key insights into “doing well by doing good.” Participants will learn:

  • Which programs are generating major benefits for companies and causes and why
  • What kind of civic engagement consumers expect from companies in today’s competitive environment
  • How you could leverage cause marketing to move your enterprise forward

Cause Marketing 101 for Business will provide companies large and small with a framework for assessing how cause marketing could make them more successful.

Cause Marketing 101 for Nonprofits will share advice on getting into the business mindset, creating attractive offerings and developing win-win relationships with corporate partners.

Both webinars will be led by cause marketing pioneer Mollye Rhea, founder and president of For Momentum, the #5 Cause Agency in the United States according to Corporate Social Responsibility magazine.

These free webinars are brought to you by the Cause Marketing Forum (CMF), the leading source of information for companies and nonprofit organizations on how they can do well by doing good together. CMF provides access to valuable information, connections and recognition for outstanding work online and offline via an annual conference, awards program, webinars, membership and digital publications.

Space is limited and pre-registration is required for each of these no-cost webinars. Recordings will be made available for those unable to attend the webinar on November 21.

To register for one of these free webinars, please click this link or visit

To hear more from Mollye Rhea, click here to listen to a free, 20-minute episode of the Cause Talk Radio podcast.

Contact Name, Information: Megan Strand, Communications Director, 360.977.3343, Email

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SOURCE Cause Marketing Forum

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