If you’ve got Facebook “Like” and “Share” buttons installed on your website, you may have noticed something a bit different about them lately. Facebook has redesigned the iconic buttons for the first time since “Like” was introduced back in 2010.
Gone is the well-known thumbs up on the button itself. It’s replaced by a lower case “f” (though a thumbs up silhouette remains visible in counters above some of the buttons.)
You’ll also be able to display the “Like” and “Share” buttons in a variety of ways on your site, including placing the two buttons side by side or the “Share” button all by itself.
A Way to Bring You Even More Engagement
The reason for the change is straightforward. Facebook believes the new buttons will generate more social sharing. And so far it seems to be working.
On the official Facebook Developers blog, Facebook software engineer Ray C. He wrote:
We’re already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks.
If you still have the old ones installed on your site, don’t worry, he says. Facebook will replace them with the new buttons as the roll out progresses.
Facebook made some pretty bold predictions when introducing the first “Like” button back in 2010, as this TechCrunch story from the time notes.
Bottom line: If Facebook manages to increase the number of “Likes” and “Shares” over the next few weeks, it’s good news for everybody.
It should increase the amount of your content visitors share in their Facebook feeds. And that should mean more visitors on your website and more revenue for your business.