Barry Moltz

Barry Moltz Barry Moltz gets small business owners unstuck. With decades of entrepreneurial ventures as well as consulting with countless other entrepreneurs, he has discovered the formula to get business owners marching forward. His newest book, BAM! shows how in a social media world, customer service is the new marketing.

8 Reactions

  1. “People only buy when they are in pain and have money to solve that pain.”

    Hi Barry. I’m sorry, but that line threw me. I don’t agree pain is the only motivator for someone making a purchase. For some people, yes, sometimes it is, and sometimes it isn’t. But the only motivator?

  2. Ebele, the pain Barry is referring to is not actual physical pain, but some sort of discomfort or discontent that the owner might be experiencing with their current business. the goal of the sales rep is to identity that “pain/ discomfort” and offer a solution.

    • Hi Quan. My point is there isn’t always pain/discomfort attached to someone’s desire to make a purchase. To make that assumption is to miss out on other reasons one may choose to buy something and therefore potentially miss out on connecting with and filling that need.

  3. Aira Bongco

    It’s true. It is better to sell something to someone who needs the item rather than to hard sell something on a very cold prospect. This will save you the time and effort in convincing another person to buy. plus, you can get to close the deal quite fast.

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