LinkedIn Introduces Showcase Pages for Business

linkedin showcase pages

You probably already have a LinkedIn business page. The problem is when you have more than one product, service or brand to highlight.

Never fear! LinkedIn has launched a new feature called LinkedIn Showcase Pages. It’s specifically designed for businesses interested in breaking out those all important brands, products and services that deserve to stand alone.

Writing on the official LinkedIn Blog, Aviad Pinkovezky, monetization product manager at LinkedIn explains:

“Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in. However, some companies have a variety of brands and products. How can you tell Cisco you are particularly interested in their Enterprise Network Solutions, Security Products, or in their Internet of Things initiative?”

Company page administrators can now create one by clicking on the “edit” button in their manage window and selecting “Create a Showcase Page.”

Viveka von Rosen gives us a step by step guide setting up the pages here:


Examples of the new LinkedIn showcase pages for products and brands from which you can hopefully gain some inspiration include HP Converged Infrastructure, Microsoft Office and Adobe Marketing Cloud.

LinkedIn Showcase Page Benefits

Showcase pages benefit your business because they:

  • Give customers of a specific product or service a place to go for the latest updates and information.
  • Give your company an opportunity to interact with a much more specific subgroup of your customer base who may be less interested in your other products or services.
  • Allow you to create a better defined niche for a specific product or service separate from the rest of your company or its brand.
  • Provide a better way to curate content appropriate for a very specific portion of your audience or customer base.

If you have one or more products, services or brands that need to be marketed and presented separate from your overall company, LinkedIn showcase pages can be an important part of that strategy.

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Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, he is a member of the Society of Professional Journalists. He founded his own local newspaper, the Pottsville Free Press, covering his hometown.

12 Reactions
  1. Thank you for providing such an insightful post! I was not aware that LinkedIn had their own LinkedIn Business Page. I look forward in using it. 🙂

    • Hi Nancy,
      I think the coolest thing about this new feature is the option to segment your business a bit more if there are specific products or services that maybe appeal only to a certain niche. And you can do this without the need to create a whole new business page or a different account.

  2. Thank you for providing a step-by-step tutorial on how to add a “Showcase”. I had heard about it but was struggling to find the “add” option. After watching your video, I was able to quickly create a “Showcase”!

  3. It’s about time that they do something like that. After all, LinkedIn is geared mostly to businesses. If you will give them a page where they can showcase what they do, then that will convince most businesses to shift to this social platform.

  4. It is great for business to be spoilt for choices when it comes to Business page on social media platform. First, it was Facebook page, then came Google+ business page and now Linkedin. I cant wait for Twitter’s attempt to too.

  5. Really great video and blog post.

    We posted something similar on our blog featuring the same video.

    Showcase pages help brands better understand who is interested in what aspects of their company and offerings. That’s a good thing.

  6. This can work wonders for my business on LinkedIn.
    I was not aware of such a enhancement.
    Thanks a ton Nancy.