Perfect for aspiring and existing non-fiction authors who want to learn the nuts and bolts of marketing to achieve their revenue goals.
You might think that writing a book is the hardest part about becoming a nonfiction author. But launching a truly successful book requires just as many marketing skills and techniques as starting your own business.
The Book, The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books, will give you the necessary tools to use before, during and after a book launch. So you can easily reach your intended audience, rather than wind up with a garage full of books gathering dust.
The Nonfiction Book Marketing Plan is the latest installment from Stephanie Chandler (@bizauthor) and Authority Publishing. Stephanie has a long standing relationship with Small Business Trends and I reviewed her last book, Own Your Niche in 2012.
What I like about this book is that it is easy to read and well organized by topic. I recommend that you take time to read it once through and then go back and implement each chapter step-by-step over the course of several weeks or months.
Why Use The Nonfiction Book Marketing Plan?
Some of the many benefits promised and how-to methods delivered in The Nonfiction Book Marketing Plan are:
- Launch a Killer Website
- Achieve Social Media Mastery
- Approach the Media
- Boost Sales on Amazon
- Break into Professional Speaking
In addition, the book includes six full pages of online resources and multiple checklists. Every aspect of launching a book is covered down to the smallest detail, such as how to sign your name so that your book becomes a potential collector’s item.
Beyond the benefits listed above, the book includes several interviews with business owners so you can learn from and be inspired by their stories.
The Breakdown for Busy Entrepreneurs
The Nonfiction Book Marketing Plan is filled to the brim with marketing tips summarized in three main areas: Before, during and after the book launch. She teaches how to maximize your book’s impact and revenue generating potential. The book begins with the benefits of targeting your niche, building a strong following and establishing yourself as an authority in your field even before you write or launch your book.
The second part covers planning the book launch and has several helpful checklists, so you can avoid feeling overwhelmed. This is especially true in the area of navigating the many ways to sell your book both in person and online.
Finally The Nonfiction Book Marketing Plan wraps up with ways to capitalize on your book’s sales. Areas such as how to break into public speaking, freelance writing and ways to turn your content into informational products. You put a lot of hard work into writing a book, it should work just as hard for you.
About the Author
Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products.
Stephanie decided early on to avoid common, but questionable, Internet marketing tactics that didn’t pass her internal “gut test.” Despite her refusal to comply with the masses, she has built several successful businesses, is a frequent speaker at business events and on the radio and has been featured in Entrepreneur, BusinessWeek and Wired magazine. Plus, she is a blogger for Forbes.
Who Benefits From The Nonfiction Book Marketing Plan?
As the subtitle of the book suggests, if you want to sell more books and build your audience, The Nonfiction Book Marketing Plan is for you. This is true whether you are just thinking about writing a book or have already launched your book. The latest marketing techniques and methods are broken down into reasonable chunks you can tackle on a daily basis to get real results.
The Nonfiction Book Marketing Plan shows you the most effective way to achieve your revenue goals before, during and after the book launch.
Thanks Sarah for a terrific review – I’m surprised a book on the topic of nonfiction marketing has not been raised before. Leave to Stephanie to provide a good overview of what marketing is effective. The timing of this book is great given the number of books being published independently. Personal, I know I want to give this a read. Again a great review.
I have written a non-fiction book before. Sadly, it did not work so well. I guess this is another book that should be on my reading list. This can help me publish a non-fiction book which has always been on my bucket list.
Writing the book is really only part 1. Marketing is essential if you want to sell your title. Online marketing is especially useful today.