Core Competencies, Core Product, Core Business…and More Core

core competencies cartoon

I often read the business section of the paper to stay up to date and to troll for topics for new cartoons. Generally I read a bit, something hits me, I write it down, and then I keep reading.

One day, I noticed I’d written down a number of phrases that included the word “core.” Core product, core business, core customer… it seemed like that was the word for the day.

So after searching out a few more examples I lumped them all together, added some buggy eyes and I had this core-toon.

(I know, that was terrible. I couldn’t help myself.)


Mark Anderson

Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

2 Reactions

  1. Not forgetting core recruitment drive, core staff aaaand core solutions :).

    Hahaha! Core-toon! That was cheesy, but funny! 🙂

    I think putting ‘core’ before anything in business sometimes makes it sound more important than it actually is.

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