Hiscox, an international insurance provider for small business, has named former Verizon executive Brian Price as its new head of U.S. small business marketing.
The company offers a menu of professional liability, errors and omissions and commercial general liability insurance. Its products are customized online or through its call center for a variety of industries.
The company specializes in providing insurance solutions for small businesses in the IT, consulting, marketing, photography, real estate and beauty and health fields.
Price’s past experience includes time spent as Vice President of Consumer Marketing at Frontier Communications. He later served as Executive Director of Digital Marketing and eCommerce at Verizon Communications.
The company is hoping his experience in digital marketing and acquisition in particular will help drive sales via its direct online small-business platform. Russell Findlay, Head of Marketing for Hiscox USA, said in an email to Small Business Trends:
“Brian is the right person to take our direct small business insurance offering to the next level. He has a wealth of experience working in a B2B environment as well as in consumer acquisition. His suite of marketing capabilities and experience running and growing sales via the Verizon.com website are a great match to help Hiscox with all aspects of our direct business, including customer usability, business tracking and the overall customer experience.”
Hiscox says it currently has more than 40,000 active policies with U.S. small businesses. The company launched its U.S. small business platform online in October 2010. Hiscox says it has over 200,000 customers worldwide.
The company also supplies professional liability, property and specialty insurance to U.S. businesses through U.S.-based brokers.
What would a marketing business need insurance for?
It is indicated that it is mostly for professional liability, errors and omissions and commercial general liability insurance.
I don’t know Brian but if they think that that he can do the job well then I guess it is a good decision.