The Reverse Guest Blogging Trend: How it Works

reverse guest blogging

As Google moves toward a semantic approach, focusing more on the big picture of a search as opposed to keywords, producing creative content is going to be more important than ever. This is where the idea of reverse guest blogging comes into play, and it’s a big reason that I suspect this will be a huge business trend in 2014.

The idea behind reverse guest blogging is that you, the website owner, find guest bloggers and ask them to offer content to your site. Many small business owners often find themselves saying, “I have plenty of people reaching out to me to post on my site, I don’t need to spend my time trying to find more.”

It makes complete sense, but the idea of reverse guest blogging looks at it a different way. In fact, that reaction is exactly where so many potentially go wrong. To answer the question above, you aren’t necessarily finding bloggers for your blog because you don’t have enough, it’s because you want the highest quality bloggers (and therefore content) possible.

And chances are, the “highest quality bloggers” aren’t knocking at your door.

The Benefits of Reverse Guest Blogging

You Build Stronger Relationships

That is, if you’re the one reaching out to an author. Chances are you’ve seen a great writer on other blogs, so reaching out to them lets them know that you value and enjoy their writing.

The Editor Remains in Control

Because they are going out and finding authors that are known to produce quality and really “get it.”

Sometimes dealing with a flood of emails from people you don’t know can be overwhelming. If you do the reaching out, you know you’re guaranteed to get something good that doesn’t need as much editing. You can count on that for the site.

Quality Bloggers Bring in Quality Audiences

A great blogger likely has a few thousand followers on social networks, but even more so, they might have a few loyal fans who love to read their writing. If you can bring that audience to your blog, you should be able to improve your visibility through social shares as well as backlinks.

It’s also important to realize that this doesn’t need to take the place of any other strategy you might have in place. The traditional way of guest blogging, letting others come to you and ask if they can contribute, is still a great way to get fresh content onto your site. However, reverse guest blogging can supplement that and help keep you in control.

How Does Reverse Guest Blogging Work?

To make reverse guest blogging work for you, you’re going to need a plan. There are essentially three steps:

  1. Figure out what you want out of a guest contributor. How often do you want them to contribute? Is there a particular subject you want discussed? Who is going to be in charge of managing this relationship?
  2. Make a list of all the authors you may want to feature. After you make a list, consider doing a few searches to find other writes who you aren’t familiar with.
  3. Go out and try to connect with those authors and talk with them about this opportunity.

If you can’t get the authors you had originally wanted, don’t get discouraged. Figure out who they are connected with (possibly other writers on that blog) and do your outreach there to try and make yourself known.

After all, it’s important that you and your blog are something the author knows as much as it is the other way around.

How Do You Find Quality Bloggers?

Step number 2 above is definitely easier said than done. If you’re an active reader of articles about your industry, you likely have a few bloggers in mind who you’d love to have featured.

It’s always best if you see them as a guest contributor elsewhere (sometimes staff members at large papers won’t guest blog), but in either case, it can’t hurt to ask. Try not to aim too high at first, but don’t sell yourself short either.

You might not get the star writer of USA Today, but if you focus on your specific industry and stay away from major news publications, you might very well be surprised.

Begin Reaching Out

What about after you’re done making your list of authors you’ve already read – then what? Next, it’s time to find new authors that might work. Consider doing a few different things:

  • Twitter search “guest post [topic]” to find bloggers.
  • Google search “guest post by; guest blog by; etc.” and then your topic. Also consider doing this search on sites you like to see if you can get a list of their guest bloggers.
  • Ask others you know in the industry if they have any recommendations.
  • Use a tool like Follwerwonk, a popular tool for outreach that lets you filter and sort results.

Have you ever tried reverse guest blogging?

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Amanda DiSilvestro Amanda DiSilvestro is a writer for Viral Content Buzz, a system designed to help you promote other content and get your content promoted on major social channels like Twitter and Facebook. You can also find her writing for the nationally recognized SEO firm, Higher Visibility.

29 Reactions
  1. Great Advice Amanda…..I’ve always wanted a good strategy for getting guest bloggers and your is right on!

  2. That makes a lot of sense. I’m going to give this tactic a try on my website. Thanks for the article.

  3. I’m familiar with guest blogging, but I’ve never heard about reverse guest blogging. I’ve seen some blogs do it though – I just didn’t know that’s what it was called.

    I’ve never tried it myself, but it might be something I’d consider in the future.

    Have you tried it?

    • Hi ebele and thanks for reading! I have tried this before, and in fact if we ever accept guest posts on our blog it is through this approach (I’m not saying that’s best for all blogs, it’s just working for us at the moment). I actually think if you have a good blog you’ll find it easy, but if not it’s at least a good way to get your name out there and make those connections. In other words, f it doesn’t end in a blog post, you’re still benefiting in my opinion.

  4. Happy Holidays everyone and thanks for commenting! I used to try reverse guest blogging at my old company (before I even knew it was a thing called “reverse guest blogging”). I also thought it worked great so I was happy to see that it’s becoming more popular.

    • Happy Holidays Amanda, I haven’t heard that term before but I am pretty familiar with the process you detailed. In order to succeed online or offline you need to build relationships with infuential people in your industry and “reverse guest blogging” is just that I guess. If a popular blogger writes for your site most of the times he/she will mention it on their blog and you can get traffic with just this simple step, thanks for sharing!

      • Amanda: oh, cool. You’ve tried it. And it worked at the time. Great! I’ll keep my eyes open and see how it trends in 2014. If it’s anything like how guest blogging went last year, then it’ll be HUGE!

        Take care, happy holidays and have a great 2014 :).

  5. I like the idea of reverse guest blogging. This is another way of fostering community in a niche. As authors share content with each other, the network becomes stronger along with the credibility and authority of a website.

  6. This is definitely on my to-do list for 2014 – thanks for the great ideas!
    The trick is finding quality writers that can boost your site with quality content… content that you can be proud to offer and that will also help your SEO.

    I plan to do more guest posting for other sites (and hopefully reverse guest posts too) in 2014… so if anyone has expertise in small business marketing please contact me! 😉

  7. Thank you Amanda,

    interesting concept and point of view 🙂

  8. There are shortcuts to finding top writers interested in providing guest posts. Because bloggers tend to know each other, if you find one friendly, helpful blogger they are likely to introduce you to others. We have a Blogger Mastermind Skype group with over 100 members which makes that fast and easy.

    Four other ways are to use PostJoint, GuestCrew, MyBlogGuest, and InkyBee. Each of these provides a unique method for connecting with other bloggers. I’m happy to explain each of these to any who asks. Perhaps Amanda would like a tour to write a follow-up piece explaining them?

    • Hi Gail! I haven’t talked to you in a while. Yes I use MyBlogGuest all the time and think it’s an awesome resource, but I’ve never tried any of the others. Feel free to email me directly (I think you have my email, but if not just DM me and I’m happy to send it to you) and we’ll see if that can work! Thanks for the tips for everyone!

  9. Good article. I’m starting to do that now, but your ideas will help me be more focused.

  10. Amanda,

    It’s about time, really. 90% of guest blogging requests coming to my email inbox are either spams or blatantly just want their links posted on my blogs.

    I personally receive several requests recently, and I think it’s really a trend to watch.

  11. Great post. Couldn’t agree more. We are working on building a service that helps businesses reach out and connect with great bloggers. Thanks for sharing!

  12. Content is king for sure, and Google wants to deliver to its searchers the best pages on the internet with the best content possible, if more and more website owners go out and find a group of amazing content producers, then things in the search engines will go just fine as Google is giving people exactly what they are looking for – amazing content!