Rieva Lesonsky

Rieva Lesonsky Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow her on Google+ and visit her blog, SmallBizDaily, to get the scoop on business trends and free TrendCast reports.

5 Reactions

  1. Aira Bongco

    Believe it or not, people are more encouraged to buy online if it is shipped for free. That’s because they can sometimes get the same item at the same rate. Sometimes, the price online may look cheaper. But if you will include the shipping fee, it’s essentially the same. I know I’d be more encouraged to buy from a seller who provides free shipping so I think other people will also think in the same way.

  2. One of the biggest motivators you can offer online shoppers is free shipping. People love free stuffs and the free shipping will surely attract more customers.

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