I was giving a speech at my father\u2019s retirement banquet and I can tell you - I was a nervous wreck.\u00a0 It\u2019s one thing to speak on marketing to an audience of small business owners and something entirely different to speak to 450 people about my father and the difference he has made in our community. I didn\u2019t know where to begin or what to say. You wouldn\u2019t believe what happened next.\u00a0 My doorbell rings and it\u2019s the mailman holding a large envelope.\u00a0 I already know it\u2019s a review copy of a book.\u00a0 I thank him and carry the envelope back to my office to open it up and inside is\u2026. are you ready for this? \u00a0A review copy of Talk Like Ted: The 9 Public Speaking Secrets of the World\u2019s Top Minds by Carmine Gallo (@CarmineGallo). Thank you Universe!\u00a0I dropped what I was doing and immediately settled into the book. TED: The Platform to Change the World in 18 Minutes or Less For those of you who aren\u2019t familiar with TED Talks, here is a short explanation: "TED is a nonprofit devoted to ideas worth spreading. It started out in 1984 as a conference bringing together people from three worlds:\u00a0Technology, Entertainment, Design.\u00a0Since then its scope has become ever broader. Along with two annual conferences -- the TED Conference and TEDGlobal -- TED includes the award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx programs, and the annual TED Prize." For many thought leaders, being a TED speaker is the pinnacle of their career.\u00a0 TED Talks have redefined how we present our ideas.\u00a0 If you\u2019ve watched enough of these talks, you see that there is a formula for crafting a killer talk that you can use. Not just to speak at a TED conference \u2013 but to share your ideas with your company, organization or as in my case, a community. The 9 Steps to Crafting a Killer Talk The author, Carmine Gallo, has reviewed more than 500 different TED Talks (that\u2019s roughly 150 hours worth of talks) to uncover these nine secrets to giving a successful talk.\u00a0 He breaks out these elements into three major sections: Part 1: Emotional:\u00a0 This section is first for a reason.\u00a0 Emotion sells and while every TED Talk is truly unique and each speaker has their own style, they do share one common element - the ability to convey powerful emotion in their speaking.\u00a0 The first three steps to success are: Unleash the master within. Master the art of storytelling. Have a conversation. Each of these chapters contains examples of talks and detailed deconstructions that will help you apply what these speakers did to your presentation. Part 2: Novel: The human brain is hard wired to pay attention to new and exciting things.\u00a0 Gallo found that the most popular talks conveyed something the audience has never seen \u2013 or at least hasn\u2019t seen from the speaker\u2019s point of view.\u00a0 Here are three steps to giving the audience something new: Teach me something new. Deliver jaw-dropping moments. Lighten up. I call this \u201ctickling the brain\u201d and audiences love it.\u00a0 Inside this section you\u2019ll find wonderful examples of people who have enchanted audiences with a new twist. Ben Saunders is one example.\u00a0 He\u2019s the youngest man to ski solo to the North Pole.\u00a0 He\u2019s an adventurer and an arctic explorer.\u00a0 He actually dragged 400 pounds of food, supplies and a computer for blogging across the North Pole.\u00a0 There were times when he was the only human within five million square miles.\u00a0 Why?\u00a0 Saunders says: "\u2026there is something addictive about tasting life at the very edge of what\u2019s humanly possible." That\u2019s the essence of a great talk.\u00a0 Something that makes you stop and say, "WHAT?!" You don\u2019t have to do anything as dramatic as Saunders, but you do have to dig deep inside your life and your experiences to find that moment. Part 3: Memorable: In this section they talk about the power of the 18 minute rule.\u00a0 It\u2019s the ideal length of time for a presentation. The chapters in this section help you condense your ideas successfully: Stick to the 18 minute rule. Paint a mental picture with multi-sensory experiences. Stay in your lane. Research has found that your brain really can\u2019t handle more information than what you can grab inside of 18 minutes.\u00a0 It\u2019s called cognitive backlog.\u00a0 The best way to comfortably feed your audience is to follow these rules \u2013 rigorously. What You Will Love About Carmine Gallo This is not Carmine Gallo\u2019s first book \u2013 by any stretch.\u00a0 I\u2019ve reviewed many of them here. The Innovation Secrets of Steve Jobs\u00a0and\u00a0The Apple Experience\u00a0are just a few. I have to admit that at first, I though Gallo was just a Steve Jobs junkie. But it turns out, he\u2019s actually a communications coach for some of the world\u2019s most admired brands: Intel, SanDisk, The Home Depot and many others.\u00a0 He\u2019s a former CNN journalist as well and that\u2019s what I think makes this book so powerful. It\u2019s a book about communication from a communications expert. It\u2019s also wonderful reading.\u00a0 It\u2019s not just a lesson or a guide or even a workbook, it\u2019s actually entertaining.\u00a0 Gallo describes each of the TED speakers so vividly that it actually feels like you\u2019re watching all the TED Talks right from the book. The Proof is in the Presentation You\u2019re probably wondering what I learned from the book and what I was able to apply to my speech.\u00a0 Well, I will tell you, this was some of the hardest work that I have done.\u00a0 I would say that digging deep to find my passion and emotion around the topic was rather challenging. My next challenge was brainstorming a list of stories and events and then editing them down to just those vivid few that people would resonate with. Finally, the delivery required a lot of practice.\u00a0 That was challenging as well because the first few times I rehearsed my speech, I broke down in tears.\u00a0 I don\u2019t think this was the kind of emotion Gallo was talking about. In the end, I was able to get up there, share vivid stories, bring tears to the audiences eyes along with a few laughs as well.\u00a0 I\u2019m not sure I\u2019m TED material just yet, but thanks to Talk Like TED I know what it takes to get there and I\u2019m on my way.\u00a0 You will be too.