A feature up until now only available to a select group of YouTube users is now available to all.
That feature is streaming video. And it is being touted as an important means of creating engagement on your YouTube channel and collecting subscribers.
In a recent post on the official YouTube Creators blog, Google product manager Satyajeet Salgar and Google software engineer Tim James explain :
“Over the last year, we’ve seen creators across music, gaming, sports, news and more categories use the power of live video to create amazing experiences for their audiences, and build new fans.”
“Now, all YouTube channels that verify their account and are in good standing will be able to live stream live video to the world.”
You verify an account by providing  a phone number where YouTube, or its parent company Google, can contact you and verify your identity. You are  in good standing when your account doesn’t have any community violations. Being in good standing also means you haven’t been flagged for copyrite violation or been blocked worldwide for any other content issues.
To determine whether your YouTube channel has been enabled for live streaming yet, check your “account feature” page. Or you can check your “Video Manager” section on YouTube to see whether “Live Events” has been added as an option.
Follow the video below for quick and easy directions to set up a streaming video event from RPM Network.
The feature might be used to create or broadcast a live Webinar, presentation or any other live event. YouTube says live streaming video is a way to build subscriptions on your channel.
The site provides  an overview of how to organize and get the most out of your live streaming events. You can also stream a Google Hangout on YouTube by simply scheduling  a Hangout on Air in the Google Plus community. The event will automatically be streamed on YouTube, the company says.
There seem to be many possible uses for live streaming video on YouTube. The question will be whether small businesses find it helpful in their efforts.