Goodbye AllThingsD; Welcome ReCode.Net

AllThingsD becomes Re/

AllThingsD has been on our list of “must read” sites for a long time.  With a new year, AllthingsD is no longer.  Tech guru Walt Mossberg and journalist Kara Swisher have a new gig now, in 2014, called

The new site logo is a bit confusing in that it is “Re/code.”  If you go to (as most might assume) you will end up somewhere else.  If you attempt to put the slash mark in the URL, you’ll really get confused.  It’s easier to think of it merely as so that you end up at the right site.

AllThingsD was once part of the Wall Street Journal network online.  You could be sure to find the latest technology news there, especially news affecting large publicly-traded companies.

Today, however, if you go to, you’ll be redirected to the Technology section of the Wall Street Journal.

The change is not unexpected.  Mossberg and Swisher announced back in September that they would be leaving the Wall Street Journal at the end of 2013.

Their new site is owned by Swisher and Mossberg’s holding company Revere Digital LLC.  According to a report on CNBC, “The new enterprise is being launched with minority investments from the NBC Universal News Group and Windsor Media, an investment firm run by Terry Semel, the former chief of Yahoo and Warner Brothers.” also has a separate content partnership with NBCUniversal News Group for tech coverage — apparently the goal there is to get more video coverage.

So what happens to the big AllThingsD tech conference every year that featured such big names as Bill Gates?  It will still go on, but will be called the ‘Code’ conference.

As Mossberg explains in an interview, previously AllThingsD was a product of Dow Jones (owner of the Wall Street Journal). Now, their site will be independently owned by them.  They are still going to cover breaking news and give fair analysis of technology news, adds Swisher, who is Co-CEO of the new company along with Mossberg.


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

8 Reactions
  1. Do you know if Wall Street Journal has plans for some kind of replacement of the show? Is Re standing for Regarding?

    • Hi Martin, The Wall Street Journal is planning to increase its technology coverage. We will have to wait to see how it pans out. I would say it’s a net loss for the Wall Street Journal, though. IMHO.

      As far as Re/Code and what the Re in the name stands for, I think it’s some obscure play on technology, as in software code. But the name and logo are really too hard to figure out for most people. All I can say is, I hope they simplify their logo and site name. It’s just impossible to write out and to find on the Web the way it is now. Making it even more confusing, the site name/logo has left/right carat marks like code marks, as in — just too bizarre for a name, logo and URL.

      So far, the name/logo/URL issue is the only misstep I see in their launch, but it’s a big one if you ask me.

      – Anita

      • I want to add something to my comment. I attempted to write out the site name like it is written on their site with left and right carats and slash mark, in my comment above. It did not show up, because my site software stripped it out as confusing HTML code.

        Look at my comment above right before the words “just too bizarre” — that’s where I attempted to include the site name and it DIDN’T SHOW UP! It’s just blank!

        See, that’s why their site name and logo is a terrible idea. They should scrap it and just go with “” — period.

        – Anita

      • Martin Lindeskog

        Anita: Thanks for your input! I went to “” and I understand that they have a liking for the “forward slash” sign “/”… 😉 The so called “less than” and “bigger than” sign is HTML text, so they want to stay friends with the “coders”…

        Hopefully they will work on their organic search engine optimization and content creation, so they will be found at their new place in cyberspace! 🙂

      • Martin Lindeskog

        OK, so the comment feature doesn’t like HTML code text! I wrote “” but it only showed up like “” 😉

      • Martin Lindeskog

        Oops! No use to write the ALT 60 character “less than sign” or ALT 62 character “more than sign”! 😉 I need something to drink now! How about my tea blend Tea53. It has something to do with the language and Victor Borge… Have a guess and I will send a sample of my tea! 🙂

  2. I don’t really care if they change sites as long as they can come up with the same awesome content. But I have to agree that the name of the website is quite confusing. Sure, they have some loyal followers and they can create good content but their followers don’t need to go through all the trouble just to visit their website.

    • Hi Aira,

      I agree on the awesome content. It really is good content.

      And as per my two comments above, they would definitely be wise not to make it so hard on their followers and visitors to find and remember them! It’s a totally unnecessary obstacle. It’s like opening up a brick and mortar shop, and then painting the sign black so no one can read it, and then putting the wrong address on their business cards.

      – Anita