The popular Web hosting company and platform GoDaddy, is today launching a new service called Get Found. It will allow businesses to update their information simultaneously across multiple online platforms. With a few clicks of the mouse these changes can be made on diverse sites such as Google, Yahoo, Facebook and Yelp.
Get Found was created by a firm called Locu, which GoDaddy acquired last year. It aims to fix the problem of outdated business information, when businesses move location, but their old details remain online. If the new details are not known, that business can lose customers to a competitor.
GoDaddy VP/General Manager of Discovery Marketing Products and Locu Co-Founder Rene Reinsberg told Small Business Trends this outdated information is a big problem. An estimated 10 billion dollars is lost in the United States alone each year as a result.
So far, Get Found is available only in the United States. It will focus on basic information such as the business’s address, phone number, service that is offered and hours of operation. Get Found will make sure this information is accurate and updated on search engines and social media, as well as any local sites relevant to the business.
Sites which will initially become available to Get Found customers will include Google, Yahoo, Bing, Yelp, Foursquare, Yellow Pages, Citysearch, Tripadvisor, Local.com, Judy’s Book, MerchantCircle and MojoPages.
Reinsberg explained:
“When customers see missing or inaccurate information about your business, they go to a competitor. Businesses miss potential revenue when information is missing or inaccurate. With Get Found, businesses will never miss out on a new customer because they didn’t change their address, phone number or hours of operation.”
Although the information is sent to all of the platforms simultaneously, each site will have its own waiting period before the information updates. Search engines such as Google, Yahoo and Bing can take up to one month. By comparison, sites such as Yelp, Foursquare and Yellow Pages will update within a few minutes. Still, having the ability to update everywhere from one dedicated platform will reduce the number of clicks needed and the number of different site visits required.
CRM industry analyst Brent Leary, a partner at CRM Essentials, told Small Business Trends:
“Most small businesses are still trying to figure out how to leverage mobile and social technologies to reach potential customers. Get Found helps them get started in a way that covers the fundamentals, but at a low cost of entry. It gives you feedback on how your business compares to other local businesses, so you can improve. It’s not for advanced marketers but there are millions of small businesses that fall into the beginner category.”
Images: GoDaddy
Congrats to Locu on figuring out how to handle this. It’s a great service for companies that need to maintain a consistent NAP (Name, Address, Phone Number) across various platforms but don’t want to spend hours doing it.
Aira Bongco
I was about to congratulate Godaddy on this until you brought Locu up. I guess they are still the genius behind the concept. I guess the implementation of Godaddy is just all they need to take their idea to the mainstream.
Has anyone tried GetFound? It updates information, but is that all?
I just signed up for Get Found last night and I hope it works. It paid for a year but I have a 45 day out if I don’t see results.
Jannae
How was your experience?
Does it offer anything in addition of correcting your listings? Thank you for sharing!
Jannae
I just signed up for it. Did you see any good results?
Steve
Get Found works. Its working FASTER now then three to four months ago. We are on Google at the top the next day on page one. You won’t show up with all keywords but might with the other partners on their site. Since the new CEO started it’s GO TIME big time. Steve, a Go Daddy customer for over a year.
Steve
We have five listings online with Go Daddy’s Get Found. We noticed after 2 months that most of these listings were still pending. We are on a monthly billing set up and paid the charges each month. We decided to call Go Daddy and found out for the past couple of months even though we were being billed our listings were flagged because of the same company name in different locations. Hey, we are a service business and we go to our customers they don’t come to us.
The problem we have is that we were never notified that there was a problem. When we logged into our account or by e mail or even a phone call. So you are paying for a service such as Get Found but your listing or listings are not being published because of a problem you don’t have any knowledge of. Go Daddy needs to change the way they communicate with their customers. Be very careful if you decide to get found with Get Found at the present time. Some of our listings are working fine and we are very pleased but the latest episode is not sitting right with us right now.
Had the service for 9 months and it doesn’t work any better than the other ‘fly by night’ groups that call unsolicited to fix your social medic presence. They couldn’t get my address (we moved) changed on Google Places and so set up a new Google Places so we had 2 addresses listed and had half our customers going to the wrong place – and didn’t bother to populate the new listing by copying our hours or key words or pictures etc (or did they ask us anything – like the password to get into the old listing) so probably had more than half our customers going to the old address. WORTHLESS after 6 month. Took more time to fix what they did than the money wasted on the service.
mark
Just wanted to see if it is really necessary to continue with get found after you have had it for a year. Seems silly to have to pay 20$ a month for this service.month after month.if you stop paying do they really go back in and change info? Do you get bumped down in listings?