Monthly Archives: January 2014

managing sales leads

How to Manage Offline Versus Online Leads

It almost doesn't matter what type of industry you are in today - sales leads typically derive from two very important but vastly different sources. I'm referring to offline leads (non-Internet) and online leads (Internet). While both of these types of leads are vital to the success of business, many companies are managing these leads in a “one size fits all” manner. And that is not always the best practice.