Shawn Hessinger - Editor

Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends. A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers.

5 Reactions

  1. What a cool surprise to read a story about my dad here on SmallBizTrends! I can vouch for the beef, it’s delicious, and now that my Dad offers grass fed beef jerky, anyone can get some of the deliciousness sent right to them.

    • Anita Campbell

      Yep, I can see the apple doesn’t fall far from the tree. Must be where you got your entrepreneurial spirit, Robert.

      Brady’s Beef looks like a really interesting business. I like the diversified aspect. That’s so true of many small businesses — seems like lots of businesses have several complementary irons in the fire at any given time. Somehow they all work together.

      – Anita

    • Shawn Hessinger

      Hi Robert,
      It was a great pleasure to interview your dad. It’s interesting what sets some businesses (and the people who create them) apart from the rest. Often, though, it has to do with a set of lessons they learn causing them to react just a bit differently than their competitors. Instead of the story of a small family farm outdistanced by big corporate agriculture, a narrative that’s become oh so familiar in recent years, we see a small business with a product so unique and customers so devoted it almost defies competition.

  2. Aira Bongco

    He made the right decision when he sold his goods directly to his market. Providers like these should not lose hope and just depend on big businesses. Remember that they are the manufacturers and they can always reach out directly to their target market if they want to.

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