Enjoy our latest community news and information roundup. It’s a collection of the blog posts and small business community news we’re following across the Web this week.
Evaluation is the Key to Improving Performance (Caleb Storkey)
When your business has an incredible success or a crushing failure, do you take time to evaluate why? Simply moving on to the next challenge while vaguely trying to keep improving isn’t enough. Caleb Storkey suggests a better approach.
Do You Prefer Pop-ups or Live Chat? (Jeremy Said)
There are many tools used by business websites in the attempt to increase engagement and thus conversion. But Jeremy Smith focuses on pop-ups and live chat.
Not a Fan of No-Reply. (Matthieu Garde)
If you send out emails to customers and clients, you should give them an opportunity to respond. Entrepreneur Matthieu Garde has an issue with no-replies. To him, it’s one of the ways businesses unintentionally create a poor user experience.
Managing Inactive Email Subscribers (Cindy Plough)
There are some very good reasons to drop inactive subscribers from your email list. But, then again, turning an inactive subscriber into a more active email recipient is even better. Here are four suggestions that may help.
Roundups Have Become a Social Media Trend (Excelerate Media)
We’ve done news roundups for quite some time here at Small Business Trends. But in social media circles the roundup has now become the trend. Check out this one by Erin Richards-Kunkel of Excelerate Media. Have you considered creating news roundups for your industry on your blog or website?
Use Some Psychology in Your Marketing Strategy (Grasshopper Blog)
Marketing is about communicating with people. So it’s no surprise that a better understanding of people and what really makes them tick will help your marketing efforts. Here entrepreneur and tech blogger Ritika Puri explains some steps to further improve your marketing strategy by using a little psychology.
Don’t Let Your Email Manage You (The Recruiting Well Blog)
It’s a real problem. If you’ve got a perpetually filling email box (and that’s most of us these days) you can relate to the reader’s question answered in this post. Barb Bruno has these suggestions that should be helpful no matter what business you’re in.
Service Will Keep Your Customers (AllBusiness)
While your product or service may be what attracts customers in the first place, it’s the service you provide that will keep them coming back for more. AnnaLea Crowe makes these common sense suggestions for improving your customer service today.
Increased Conversion a Top Priority (V3 Integrated Marketing)
Shelly Kramer shares some results from a recent marketing report. Not surprisingly, it places conversion and brand awareness at the top of the list for digital priorities in 2014. We’re guessing not too many small businesses would disagree with these priorities.
Facebook Versus Twitter for Business (Me Marketing Services)
Morgan Anderson shares some thoughts on the two primary social media platforms. She’s also got some thoughts about where your emphasis should be when choosing to allocate your resources. Not surprisingly, Anderson insists Facebook remains a major place to focus your efforts for business.
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Couple reading from tablet: Shutterstock
Thanks for the round-up. There are a few on the list I haven’t read that I plan to. Would have missed them otherwise so thanks again for rounding them up.
Always like to roundup some great resources for the community, so enjoy!
One of the themes I notice in these articles is the need to improve conversion. That’s true not only for conversation but also for getting some replies to e-mails. This is an aspect that’s quite hard to measure for business owners but it is worth the look. That’s because this is where repeat buying and lifetime customers are made.