Listen to what the small business community is talking about online. It includes tips on how small business owners must stay engaged. Here’s our community news and information roundup for the week.
4 Areas Small Business Owners Must Stay Engaged (Rhonda’s Virtual Office)
The theory is that by outsourcing some of your tasks in business, you will save yourself time and money. This is especially true if your business is small. But here are some things virtual assistant Rhonda Holscher suggests you might not want to hand off completely to someone else.
The Key to Improving your Email Marketing (Super Office)
If you’re like 89 percent of small businesses out there, you’re probably making a very simple but costly mistake in your email marketing. Steven MacDonald has more on this problem and a simple way for you to start improving things immediately.
5 Big Freelance Mistakes (Tom-Crawford.com)
Here Crawford, a freelancer himself, lays out some of the big mistakes freelancers make. The post also led to some interesting discussions in the BizSugar community. See what you think.
A Crash Course in Working with Images (Image Smith Creative)
If you do your own marketing, there are probably tons of ways you may need to work with images. They range from working with photos you take or upload to your blog to graphics created for brochures or other print material. Remember, says designer Lisa Smith Youngdahl, these images must all be handled differently.
Another Look at Quality Content (The Straight North Blog)
Everybody is talking about content marketing these days. But the quality of that content seems more important than ever before too. So how do you go about evaluating the quality of the content you create?
The Importance of Google Plus (BizLaunch Blog)
Of course, different channels may be better for different businesses. But here, from Stephanie Neyland, is another reminder of why Google Plus shouldn’t be overlooked in your consideration. Look over the benefits and see whether Google Plus could be a good fit for your brand.
Franchises Could Grow Fast in 2014 (MVision)
Here’s some data shared by consultant Marc Camras and his team. The information is based on research from the International Franchise Association Educational Foundation. It could mean this will be the year for significant industry growth.
10 Things Franchisers Must Do for Success (The Franchise King)
But before you get too excited about the prospects, be sure to check out Joel Libava’s list. See if you’re ready to do what it takes to become a success in the franchise world.
It’s About Solving a Simple Problem (Uber Stories)
Creating the product or service itself may be hard. There may be complicated technology and linguistics involved. But ultimately, successful businesses often come from solving simple problems. Beyond the sophisticated technology that makes it work, Capitalhop seeks to realize a simple goal: making metro commutes easier.
What Startups Can Learn From the Super Bowl (Simple Relevance)
Consumers are fascinated by the ads scheduled to air during the big game long before the event ever happens, explains Challin Meink. The question is whether you can create that kind of excitement over your product or service.
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