Who doesn’t like new things in life? Well, I assume the majority of us do and eCommerce sites are no exception.
Online merchants have to add new products frequently to engage their customers and make them loyal towards their products and services. This can be as simple as adding a new handbag to the women’s section on the site or putting a new electronic in the automotive category.
There can be thousands of reasons to market specific products in a big way. However, you need to ensure that the products you are launching reach your consumers. Most importantly, potential customers need to know where to buy the products they need.
If you are introducing a new product on your site, below are a few important actions that can help.
How to Generate Maximum Sales
Great Product Pages Often Do Wonders
There are a few things to look into besides providing impressive product pages. When you plan to launch a new item, be certain to include compelling photography and catchy product descriptions.
Follow best practices for building your eCommerce products pages. There should be several high-resolution photographs of the products that allow shoppers to zoom in and see every tiny detail. Detailed product descriptions are helpful to give your customers information about the size, fit, look, benefits and other specifications of the product.
Develop a Unique Selling Proposition (USP)
USP is a brief thought-out statement that shows why your customers should purchase their products from you and not from your competitors. Your site should contain a tagline that contains a part of your USP or positioning statement.
For instance, M&Ms has, “Melts in your mouth, not in your hand.” Wonder Bread has, “Helps Build Strong Bodies 12 Ways.” To ensure a profitable business, the USP should be compelling, promising and specific. It can be about your product, services, stores or other capabilities.
Take Help of Email Support
For driving your new product sales, email marketing remains an effective option. As soon as you plan to launch your product or have already launched a new one, send the announcement to your email subscribers at least once per week for minimum two weeks.
If it is feasible, you can also include some special offers for your premier customers. If you are planning to conduct a contest before the launch of your new product, email can be used to make the announcement.
Content Marketing is the Best Strategy
Product publicity is incomplete without content strategy. Through blog posts, videos, podcasts and articles you can get the word out about your new product. Content marketing requires constant research and creation of valuable content topics, optimization, sharing and continuous networking for links and shares.
Remember, content marketing only works if it can entertain people with useful and impressive content.
Gather Testimonials and Reviews
Testimonials are one of the best ways to build hype for your new item as shoppers tend to rely on other shoppers. Send a free product to your top five customers and ask them to review it. If these five customers actually like your product, use their reviews in content marketing, promotional videos or even on the product detail pages.
Customer testimonials discover what does and doesn’t work with your products and what should be the solution to satisfy your valuable customers.
Utilize Every Mode of Promotion
Once your product is launched, it’s time to educate prospects about it and drive sales. In addition to social media networks including Facebook and Twitter, opt for paid promotions such as banner ads, streaming video, pay-per click campaigns, streaming audio ads, radio, print publications or television ads that support new product launches.
Once you understand how to successfully launch your new product, getting it to the doorstep of your customers becomes much easier.
Sales Photo via Shutterstock
Aira Bongco
A unique selling proposition is very important not only to a salespage but just about any product. This will dictate if a certain product has something to unique to offer and what distinguishes it from all the other products in the market.
Catherine Holt
People often overlook the photo quality thinking that providing a great product is enough. But what is a great product if you are not showcasing it to its full potential. It’s a fatal error to fall short in this area.
These are great tips and I just wanted to add to the last point about utilizing all forms of promotion:
Obviously these days the best tactic is to be where your customers are. With that being said, it’s also important to note that not all of your customers are online…at least not all of the time.
The USPS has a service called E.D.D.M. (Every Door Direct Mail) that you can send a large postcard to every business and residence in a zip code for a flat fee without the need to buy an expensive mailing list. It’s amazing for new product launches and local businesses to advertise. You can find out more information here:
My link seems to have been removed but you can click on my name to get more information on EDDM
The old days of building a better mouse trap and the world will beat a path to your door, are gone. The best product in the world will not sell if no one knows about it. You have to engage people at many levels to show what your product has to offer.