The advent of the Internet was one of the major events in the field of information and technology. It was boosted in recent times by the introduction of social media, which played a major role in changing the way people connect with each other.
In recent times, Facebook, Google Plus and others have emerged as major players in the field of social media. They are gradually becoming the top platforms to connect with people from across the globe. And for that, it is necessary to build a proper fan base and increase your online following.
Tips to Increase Your Online Following
Share Useful Content to Add Value
Content remains one of the most important components of any online activity. It is important to post interesting content in your page and you need to do this on a regular basis.
However, you should also ensure that its level is high in terms of quality. You have to look into the fact that the content that you are sharing is of interest to your followers. Moreover, it should be exclusive and unique. You should avoid using mere product updates and instead, share properly planned content to ensure that people are finding it useful and interesting.
Ensure Your Account is Optimized
An optimized account on Facebook or Twitter can be one of the best things you can have online. Social media updates are found on search engine results now so it is important for you to ensure that your updates are perfectly composed to attract the attention of the readers and make them interested enough to visit your profile.
Make Your Profile or Page Interactive and Interesting
There might be a large number of fans on your Facebook page and a lot of followers in Twitter or LinkedIn. However, the page is not going to remain attractive and active unless you continue posting updates on a regular basis. Moreover, it is extremely important to interact with the fans and followers to ensure that they remain interested in your page.
Drive all forms of relevant discussions on your page to keep it interesting for your followers. It may happen that a visitor to your page finds a discussion interesting enough to like the page and join discussions in the future. Make the interaction interesting. Ask questions, reply to them and provide interesting information at regular intervals. This will help you to increase your online following, thus extending your reach.
Plan Interesting Offers and Incentives
Offers, incentives and discounts are likely to attract the interest of a large number of people within a short time. Announce an offer for first-time visitors who like your page. It can be a great way to increase your online following and gain more of them to potentially share news of your business. Customize the offers, depending on the type of social media website where you are sharing it.
Connect With Users of Similar Interests
Connect with people from the same industry or with similar interests. Form a specific group about a topic to ensure that you are able to discuss every necessary detail. This will also provide you with the opportunity to learn more and update yourself as well about relevant topics so you can implement them into your business operations.
It is important for you to use social media in successful ways to ensure that you can reap the maximum benefits from it to increase your online following.
Fan Photo via Shutterstock
Aira Bongco
While it is easy to say that profiles should start sharing some important information, it is quite hard to know which type of content is useful if you don’t know your target market. This is why you should always conduct market research if you want your content to be super targeted. You may also need to learn a little more about marketing.
Thanks for your reply. Targeting content is one of the important aspect in online marketing these days. You should be always aware of the interest of people , that helps in proper targeting.
This might come across as a stupid question, but I’m not a helluva lot social media savvy, so forgive when I ask the following: how to you optimise a Facebook and Twitter account? Would be great to see a post written up about it.
Not an issue Ebele. May be in my next post post you may find something of your interest. will try to come up with that
Thanks, William. Don’t get me wrong, I found your post interesting – there are things I took from it. Just that I read the optimise part and realised I didn’t actually know how to do it.
Ebele, I would definitely try to come up with a post that can share ideas about how to optimize a Facebook and Twitter account. 🙂
Very useful points shared, as these points are beneficial from marketing point of view, since fame & recognition is essential for every company. The more it gets the more time it takes to preserve it for longer time.
Thanks Steve for appreciating the post. Yes, I agree that fame and recognition are an essential aspect of a business.
Thank you William for these tips, yes incentives and discounts are a good way to attract large number of people especially if you tell them to like your Facebook fan page.
Thanks Chawki for liking the post. I truly believe that incentives and discounts are the two major aspects of business that was and will continue to drive customers.