Microsoft’s Cortana Set To Rival Siri and Google Now


Microsoft is set to introduce its own personal digital assistant very soon. “Her” name is Cortana. According to several reports, this service will be added to the Windows Phone 8.1 update in the next month or two.

If its launch is successful, Cortana could become a competitor to Apple’s Siri and even Google Now in the realm of digital assistants. These are services that can answer random questions, maintain your personal and work schedules, and even send you reminders of upcoming meetings or other deadlines.

Microsoft may not be completely sold on the name Cortana, though, according to The Verge. It could change by the time the update is released. Cortana, by the way, is the name of a female character [pictured below] in the video game Halo 5, another Microsoft product.

cortana siri

Microsoft’s new digital assistant will not appear as a female, as she does in the popular game. Instead, an animated circle appears when you request Cortana’s assistance. The circle spins while Cortana is listening to your questions and animates when it’s replying. Microsoft also claims it will develop a personality as its services are used more.

IGN details how Cortana will work. The features are essentially similar to Siri and Google Now. Cortana will use Web searches through Bing to provide answers to your questions. It will be able to be set up to address you as you’d like and it will also be able to be customized to scan emails for contacts and other scheduling information. That data will be stored in a Notebook that can be accessed later by you or Cortana.

Media reports suggest a recent investment in Foursquare by Microsoft indicates that Cortana may use a lot of location-based data to provide more pertinent information to you when you ask a question.

Another feature will be a personal notification system, IGN reports.

Here’s a leaked video supposedly showing Cortana being set up on Windows Phone 8.1:

Small business owners may be unimpressed with the geek factor connected to Microsoft naming a virtual assistant after a video game character. But Cortana could offer many features to rival Siri or Google Now for the dedicated Microsoft user.

Image: Video Still/Wikipedia


Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, he is a member of the Society of Professional Journalists. He founded his own local newspaper, the Pottsville Free Press, covering his hometown.

5 Reactions
  1. Would this work on my Surface tablet? If so I’d love to give it a try and see if it’s better than Google Now, which I like a lot on my Android phone.

    • Hi Robert,
      Josh could probably speak better to this, but our understanding at the moment is that it would be for Windows Phone 8.1 update only. If anyone else has any additional information on this, comments would be welcome. Since information is coming out in dribs and drabs our picture of the service is spotty at best.

    • Hey Robert,

      Shawn is right in saying that details on how and where Cortana will be implemented are not complete just yet. It is expected to be part of Windows Phone 8.1 but Microsoft hasn’t said how/if Cortana will be available on Surface or even just PCs.

      Once more details emerge in the coming days and weeks, I’m sure we’ll be on top of it.

  2. But this is still up for testing, right? If it really rivals Siri and Google Now as you have said, then I am expecting some people to shift to it. That includes me and my family. If it’s better, I may even remove the others.