Need a Business Loan? Get In Bed with Your Banker

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need a business loan

Most small businesses still need banks. They provide valuable financial services daily for companies. Banks can still be a major source of capital for the promising business.

How do you make sure that they are there when you need them?

Get your business in bed with your banker! While this many not conjure up a pleasant image, it must be part of your strategy. Getting the banker to know your company’s capital requirements must be established far in advance of when you may need them. Here is what to do and why it works:

Establish Yourself as a Customer

Open checking and money market accounts at the bank. Use their merchant, ACH and wire services. Pay fees to use their services.

Why it works: Bank employees are trained to help customers and you want to be a part of that group as soon as possible.

Go Into the Bank Weekly

Be seen at the bank and get to know the branch manager and key staff. Visit at least a few times a month. Talk to them about the bank, their family and your business.

Why it works: People do business with other people they know, like, and trust.

Participate in Common Community Events

Go to the events that the banks sponsors locally. Show support for their causes. Get on joint committees.

Why it works: You can demonstrate what it is like to work with you and share a common goal.

Share the Progress of Your Company

Sit down with loan officers before capital is needed. Show them your sales and profit projections. Impress them with your knowledge of the financial statements. Revisit them when you make progress toward your goals.

Why it works: Numbers are power. They are easy to take to a loan committee. Bankers trust business people that understand them.

Get a Small Loan

This may be a home equity loan (or similar secured asset) to be used by your company. Pay the loan back on time and then try to increase it.

Why it works: This builds a reputable track record the bank can reference.

Keep Your Personal Credit Score High (and Dunn and Bradstreet Number)

Bankers like numbers that increase.

Why it works: A high credit score will show that you can be trusted to borrow money. They believe that past performance predicts the future.

Bring More Customers to the Bank

Everyone loves referrals. Be responsible in helping the bank grow their business.

Why it works: If you help them, they are more likely to help you.

Go for the Big Ask

It’s time to apply for the bigger loan for your company. This can be a term note or line of credit.

Why it works: Because the bank now trusts you and your company.

How have you got a banker in bed with you to get a loan?

Banker Photo via Shutterstock


Barry Moltz Barry Moltz gets small business owners unstuck. With decades of entrepreneurial ventures as well as consulting with countless other entrepreneurs, he has discovered the formula to get business owners marching forward. His newest book, BAM! shows how in a social media world, customer service is the new marketing.

7 Reactions
  1. Dodd Frank Wall Street reform act has done away with most discretionary lending. Your banker may love you, but he still has to comply with the regulations.

  2. Yes, but these tips give you the best chance if you qualify!

  3. There is no doubt that institutes likes bank are doing wonderful business towards helping mankind from getting out of any financial crunch situations. But believe that more than banks, pvt. financial institutes are doing exceptional help towards lifting new entrepreneurs spirit & helping them with instant loan option, whereby they can easily enter the world of business with good finance in hand.

  4. I agree. You really need to nurture a relationship with your bank if you want to easily secure a business loan. While you can still get a loan without doing all these, you’ll have a greater chance of getting one if you have a good relationship with them.

  5. No question about it, communicating with your bank BEFORE you need money is your best marketing tool. However, the bankers are now reporting to the regulators, so the headwinds are still strong.

  6. It’s all about relationships, we hear it every day. Lenders still need to comply with regulations, but these tips up your chances!