Why it’s Good Facebook Business Pages will Look Like Personal Profiles

new facebook business page design

Your new Facebook for Business Page will look a lot more like a personal profile very soon.

Facebook announced the changes coming to Business Pages this week. The company says that the layout redesign is meant to “streamline” the look of these pages often used by brands and small businesses and that should be a good thing for your business on Facebook.

In a post on the official Facebook for Business blog, the company explained:

“We’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most.”

The new Facebook Business Page layout for your business will have your News Feed – a listing of all your posts – in a single, straight-line column. If your Page hasn’t changed yet, you know that posts from your business appear scattered across two columns. Your feed will appear between two other columns.

Information about your business will appear in a single column under your profile picture along the left (pictured below). That information includes a map, your hours of business, a phone number and website URL. Your business’ photos and videos will be organized there, too. That column also has an easy way for visitors to invite their Friends to Like your Page.

new facebook business page design2

Ads will be banked in a column along the right, according to Facebook’s announcement. That column will also include shortcuts to your previous years’ posts.

For Admins of Facebook Business Pages, there are several changes that should make finding information easier. Stats such as Page Likes, the number of active ad campaigns, your Post reach, and your Notifications will also appear in a toolbar in the right column.

new facebook business page design 3

Facebook says:

“We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.”

Last week Facebook rolled out a redesign for its News Feed with some very simple changes, The Verge reports. The new News Feed includes bigger photos and different fonts.

The new look actually makes the desktop version look more like the mobile version. This offers a more unified experience for your visitors no matter what device they’re using to follow your feed.


Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, he is a member of the Society of Professional Journalists. He founded his own local newspaper, the Pottsville Free Press, covering his hometown.

13 Reactions
  1. I think it’s a great idea because it unifies the user experience on Facebook. Users will know more easily where to go for information, etc. and how to interact with the business (since it’s just like how they interact with their friends).

  2. Well, that’s one thing Facebook plans on implementing that I actually like and agree with for a change! A lot of the time (in my opinion), FB makes unnecessary or annoying changes (sorry, FB. Telling it like I see it). So it’s cool to see them coming good with something like this.

  3. Correct me if I’m wrong. I think fan pages used to look like profiles until they have decided to change it. And now they are returning it back? While I have nothing against it, there is something inside me that says ‘make up your mind, will you?’. By the way, I am not liking the new change on the news feed.

    • To be honest, FB’s changed so many things that I can’t quite remember what fan pages used to look like! But yes, you may have a point – I think FB’s sometimes in the habit of changing things that don’t need changing, so perhaps returning it back to how it was is as a result of something they regret changing.

  4. Facebook is always changing so many things, we just won’t know if it’s truly helpful until it is up and running.

    • I sometimes get the impression that Facebook doesn’t test things out with a select number of people before rolling things out. They just roll it out.

      If they would test it with a small percentage of folks (I could be wrong. maybe they do), then perhaps it’ll minimise or avoid instances where the change isn’t truly helpful.

  5. This was definitely a needed change. Pages appear disorganized with the scattered layout for posts … ahem, Google+.

  6. Lindsay Segersin

    What about the star ratings? Is that going to be dropped, or do we know where they will be shown?

  7. Does this mean no more tabs for brand pages?