7 Out of 10 Consumers Prefer a Business with a Social Media Presence

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Seven out of 10 consumers prefer a business with a social media presence. That’s according to information provided by GoDaddy (click the image above to see the full graphic), through its service Get Found. Get Found provides small businesses with tools to update their information instantly across a wide variety of platforms online.

But why do consumers feel this way? Is it because the social media presence confirms there are real people behind the business? Or is it because they truly want to follow the business on social media?

Rene Reinsberg, General Manager and Vice President for GoDaddy’s Get Found and other SEO products explains:

“A social media presence has become an essential and expected component of a business’ digital presence. In some cases, consumers are bypassing search engines and other traditional search options to find businesses on social media. Having a social presence confirms the legitimacy of a business and also provides an essential channel for communication. Social media is so critical for most consumers that if you aren’t on social media, you don’t exist as a business.”

Here’s another thing to consider. Seventy-seven percent of consumers are unlikely to give a location-based business a second chance once they’ve discovered outdated or incorrect information about that business online.

Again, why is this? Certainly, in the old days, people were used to running across outdated information in the Yellow Pages. So why are consumers so unforgiving about outdated information online?

Reinsberg adds:

“Consumers are not necessarily more unforgiving about online information than they have been about offline information. However, the proliferation of Internet use and companies defined by their speed of service has increased consumer expectation towards immediate gratification. Consumers are now used to getting any information, at any time, immediately. Additionally, attention spans have waned as consumers increasingly multitask in different ways, which may reduce patience for inaccurate information.”

GoDaddy announced the launch of Get Found in January. The  service enables small businesses to simultaneously update their information on platforms including Google, Yahoo, Facebook and Yelp.

The service was created by Locu, a company GoDaddy acquired in August of 2013. The San Francisco-based company pioneered online updating tools for more than 30,000 restaurants, spas, salons, accountants, photographers, home-remodeling companies and other small businesses.


Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends and a professional journalist with more than 20 years experience in traditional and digital media for trade publications and news sites. He is a member of the Society of Professional Journalists and has served as a beat reporter, columnist, editorial writer, bureau chief and managing editor for the Berks Mont Newspapers.

13 Reactions
  1. I think, for me, it depends on the size of the business. The bigger the business, the more I’ll expect it to have a social media presence.

  2. I think certain types of businesses warrant more of a social presence than others. Restaurants, for example are one type of business I rely on their social media presence (or lack of) for making the decision of trying their food. If I’m looking for an accountant or other service based business then their social media presence isn’t as important to me as them being just being easily found and having a semi-decent website that tells me they provide the service I am looking for.

  3. Richard Edwards

    I agree with Carl. Social media presence isn’t required in all business types. You also have to take into account who is presenting this information. By Godaddy releasing this report they can easily send it to all current account holders and it will be an easy upsell to buy more godaddy products.

    In most businesses a facebook page could be replaced by a detailed about us page with testimonials and actual pictures of the business.

  4. I can understand some of the previous user’s comments concerning some businesses not “needing” a social media presence; however, I believe ALL businesses need a social media presence. You NEED to be where your customers are and if they’re on social media…why aren’t you?

  5. I am working in cleaning service niche. I don’t think we need a social media presence. Everyone says to have at least FB, twitter. I tried to run some social media account. But there was no impact on our sales. Personally, I am kind of techno-phobic. I think it depends really on a niche. Some niche you need to have it, some not.

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