If you advertise your business online, you have probably considered the idea of creating a banner ad to be placed on similar sites to your own. But how do you go about making that ad? How do you make sure that visitors aren’t bombarded with your banner 24/7? And what about tracking the ones that got away?
It’s enough to make your head spin. However, a company called Dispop provides a service it says looks after all this for you.
Dispop is a direct targeting and retargeting platform, which allows businesses to launch and manage effective banner campaigns in the easiest possible way. The company claims it has 2,000 customers mainly based in the US. Signing up is free.
The banner building tool makes launching an advertising campaign seem very easy indeed. In an interview with Small Business Trends, Guy Falkovitch, COO and Founder of Dispop explains:
“Appearance is everything when it comes to driving clicks. We provide our advertisers with the expertise both on campaign optimization and banner design. You can have great targeting, optimization and tracking, but if you lack the know-how of how to design your banner you’re not going to attract customers.”
With an army of designers standing by to create your banner ad, Dispop also caters to small businesses that sometimes need help creating and managing their display campaigns too. This could be due to a lack of experience in running an online banner campaign. Or you may simply have no time to get involved in creating a campaign yourself and want to hand that project off to someone else to manage.
Whatever the reason, Dispop claims it has created a solution that frees you to manage other aspects of your business.
When creating a targeting campaign, the business owner has to decide some variables, before the ad goes live.
This includes how much in total you want to spend. But it also includes the CPC (cost per click – how much should be deducted from your budget when someone clicks your ad). You also pick targeting criteria such as geographic location, demographics, and the types of sites the ads will appear on.
The next stage of the process involves deciding which type of banner and what design they wish to have. If you need a banner designed, users can upload logos and images they want included, or the designers can provide designs of their own for you to choose from. If the user already has their own pre-made banners, they can upload them to be used right away.
First-time clients who are starting their first campaign with Dispop can enter the promotional code “SuperPromo88” at checkout. This will give you a free set of banners to get you started.
Retargeting campaigns (where ads follow prospects who have looked at your ads without buying), involve the same set up. But this type of campaign involves entering a special tracking code in the header of your website to go after people who didn’t do anything on your site the first time. When they go to other sites on the Internet, your ads will follow them for up to 90 days.
Once your banners are ready to go, it’s time for Dispop to decide where to bid for their placement. This can include places such as AppNexus, OpenX, Right Media, AOL, Rubicon, Pubmatic, BrightRoll, Google, and Facebook Exchange. You can also ask for your ad to be sent to Facebook to appear in the right hand column of someone’s news feed.
Once the ad campaign goes live, the next stage of the process is analytics and seeing how well your banners fare. Dispop provides you with a graph showing daily stats and you can see at a glance how many people are clicking through to your site, and how many customers you are getting from it.
Dispop is a really easy way to ensure that your ads are looked after, and that you have high quality banners to begin with. The Internet abounds with badly designed banners which reflect badly on that company. Dispop offers an alternative that seems to do it better.
This looks like an interesting business concept.
What about “banner blindness?”
Is it still a problem?
The Franchise King®
I am thinking the same thing. Somehow, people have trained themselves to ‘skip’ ads. They know when an ad is coming up so they just ignore it.
Also, since this is a new platform, I am sure that the conversions is still up for experimentation.